{"product_id":"gosh-velvet-touch-lipstick-017-matt-clove","title":"Gosh Velvet Touch Lipstick - 017 Matt Clove","description":"\u003cdiv\u003e\n\u003ch1\u003eGosh Velvet Touch Lipstick - 017 Matt Clove\u003c\/h1\u003e \u003cp\u003eEmbrace a bold, timeless lip with Gosh Velvet Touch Lipstick in 017 Matt Clove. This luxurious shade delivers a rich, velvety matte finish that glides on with ease, delivering intense color payoff that stays put from desk to dinner. The formula blends nourishing agents and antioxidants to keep lips feeling soft and hydrated, so you can wear a dramatic, statement lip all day without drying out your smile. Ideal for everything from casual daytime looks to elevated evening glam, Matt Clove is designed to pair beautifully with a range of skin tones and makeup styles.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eLuxurious velvet texture that glides on smoothly for precise, even color application.\u003c\/li\u003e \u003cli\u003eRich matte color payoff in 017 Matt Clove with lasting impact through the day.\u003c\/li\u003e \u003cli\u003eNourishing formula featuring moisturizing agents to keep lips hydrated and comfortable.\u003c\/li\u003e \u003cli\u003eAntioxidant-rich ingredients help protect and maintain the health of your lips while you wear bold color.\u003c\/li\u003e \u003cli\u003eNon-drying, comfortable matte finish that minimizes feathering and cakiness on fine lines.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003ePrep lips: Exfoliate for a smooth surface and apply a light layer of lip balm, blotting excess.\u003c\/li\u003e \u003cli\u003eDefine (optional): Outline lips with a coordinating lip liner for sharper edges and enhanced longevity.\u003c\/li\u003e \u003cli\u003eApply: Swipe directly from the tube or use a lip brush for precise definition, starting at the center of the lips and working outward.\u003c\/li\u003e \u003cli\u003eSet: Allow about a minute for the product to set into a flawless matte finish.\u003c\/li\u003e \u003cli\u003eBuild: Layer thin coats to intensify color gradually without lifting the base.\u003c\/li\u003e \u003cli\u003eTouch-ups: Reapply as needed to maintain depth and uniformity throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose Gosh Velvet Touch Lipstick - 017 Matt Clove\u003c\/h2\u003e \u003cp\u003e017 Matt Clove is a versatile, statement-making shade designed to complement warm undertones while pairing effortlessly with neutrals and bold eye looks. The velvety, non-drying formula delivers high-impact color without compromising lip comfort, making it suitable for long days, events, and photoshoots alike. The blend of moisturizing agents and antioxidants helps maintain lip health while you wear a pigment-rich matte finish, so you don’t have to choose between color and care. The precise glide and smooth texture reduce effort during application, helping you achieve a sophisticated, polished look in minutes. Whether you’re a makeup minimalist or a devoted lipstick enthusiast, this shade offers reliable performance, rich color depth, and a refined, modern matte aesthetic.\u003c\/p\u003e \u003cp\u003eIdeal for: professionals needing a durable, chic lip for all-day wear; students and creators seeking bold color that won’t fade quickly; anyone wanting a warm-toned, sophisticated red that enhances a range of outfits and occasions.\u003c\/p\u003e \u003cp\u003eCompared to typical matte lipsticks, Velvet Touch Lipstick in Matt Clove delivers a more comfortable feel, less dryness, and a richer, drop-dead gorgeous color payoff in a single swipe. It’s a practical, premium addition to a curated makeup kit that helps you express confidence with every smile.\u003c\/p\u003e \u003cp\u003eClosing note: Elevate your lip game with a shade that speaks volumes—017 Matt Clove—paired with Gosh’s Velvet Touch formula for a durable, lush matte finish that keeps lips nourished while you conquer your day. \u003cb\u003eBold color, lasting comfort, and effortless application\u003c\/b\u003e are the hallmarks of this standout lipstick.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Gosh","offers":[{"title":"Default Title","offer_id":55965285482827,"sku":"GOS093198","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1720035082-09127900.jpg?v=1763950450","url":"https:\/\/www.directbeauty.co.uk\/products\/gosh-velvet-touch-lipstick-017-matt-clove","provider":"Direct Beauty","version":"1.0","type":"link"}