{"product_id":"gosh-velvet-touch-lipstick-024-matt-the-red","title":"Gosh Velvet Touch Lipstick - 024 Matt The Red","description":"\u003cdiv\u003e\n\u003ch1\u003eGosh Velvet Touch Lipstick - 024 Matt The Red\u003c\/h1\u003e \u003cp\u003eEmbrace fearless, classic glamour with Gosh Velvet Touch Lipstick in 024 Matt The Red. This bold crimson shade is crafted for those who want a statement lip that stays put from morning meetings to after‑hours moments. The velvety matte finish delivers intense color without the heaviness of traditional mattes, giving you a refined, sophisticated look that flatters every skin tone.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eVibrant Matte Red\u003c\/b\u003e: 024 Matt The Red delivers a true, electrifying red that instantly elevates any makeup look and pairs beautifully with both minimal and full‑glam styles.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eIntense Pigmentation\u003c\/b\u003e: Rich, opaque color in a single swipe for bold coverage with a luxurious, velvety finish.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLong‑Lasting Wear\u003c\/b\u003e: Smudge‑proof and fade‑resistant formula designed to maintain impact through meals and drinks.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLightweight Comfort\u003c\/b\u003e: A breathable, non‑drying texture that sits comfortably on lips without settling into lines.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eHydrating Formula\u003c\/b\u003e: Infused with natural oils and emollients to help keep lips soft, smooth, and cushiony throughout the day.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePrecise Application\u003c\/b\u003e: Creamy consistency glides on evenly; built‑in smoothness helps with clean edges and Defined lip shape.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eFragrance‑Free\u003c\/b\u003e: Gentle on sensitive skin with no added fragrance, ideal for those who prefer a pure lip experience.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eVersatile Use\u003c\/b\u003e: Perfect for daytime sophistication or bold evening glam—a staple for any lipstick collection.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e\n\u003cp\u003eFragrance‑Free: The formula is designed to be gentle on sensitive skin with no added fragrance, ensuring a comfortable, irritation‑free experience.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePrep Your Lips\u003c\/b\u003e: Begin with exfoliated lips and a lightweight layer of moisturizer for a smooth canvas. Gently blot away any excess.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDefine Your Shape\u003c\/b\u003e: Outline with a matching red lip liner to create a precise boundary and reduce feathering for a crisp, professional edge.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eApply the Lipstick\u003c\/b\u003e: Glide the lipstick directly from the bullet to the lips, starting at the center and moving outward for even coverage.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eRefine with a Brush\u003c\/b\u003e: For ultra‑precision, switch to a lip brush to sculpt the cupid's bow and corners with exacting control.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBuild for Intensity\u003c\/b\u003e: Layer in light coats to deepen pigment or apply a single swipe for a classic, true‑red statement.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSet and Lengthen\u003c\/b\u003e: Gently blot with a tissue to reduce shine and help color adhere longer; reapply as needed for vibrancy.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEdge Perfection\u003c\/b\u003e: Clean up the outer edges with a concealer brush or a small amount of concealer for a razor‑sharp finish.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eTouch‑ups on the Go\u003c\/b\u003e: Carry the lipstick for quick mid‑day boosts to maintain fresh color without a heavy reapplication.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho it's For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone seeking a timeless, bold red with a modern, weightless feel.\u003c\/li\u003e\n\u003cli\u003eIdeal for professionals who want a sophisticated lip that lasts through meetings and happy hours.\u003c\/li\u003e\n\u003cli\u003ePerfect for creators and influencers who need reliable color payoff in a single swipe.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose This Lipstick\u003c\/h2\u003e\n\u003cp\u003eGosh Velvet Touch Lipstick 024 Matt The Red stands out with its combination of high pigmentation and a comfortable matte finish. The formula is designed to stay put without drying, so you can wear a vivid red without the usual lipstick discomfort. The fragrance‑free composition makes it suitable for sensitive lips and those who prefer a pure color experience. The shade itself is versatile—equally at home with a sleek black‑temple smoky eye or a bright, fresh face, ensuring you always achieve a polished, camera‑ready look.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing: 3 key reasons to add 024 Matt The Red to your makeup bag\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e1) Pro‑level color payoff in one stroke with a sophisticated matte finish that doesn’t crumble or creep into lip lines.\u003c\/p\u003e\n\u003cp\u003e2) All‑day comfort and hydration keep lips soft, preventing dryness even after long wear.\u003c\/p\u003e\n\u003cp\u003e3) Fragrance‑free formula makes it a worry‑free choice for sensitive lips and all‑day everyday use.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Gosh","offers":[{"title":"Default Title","offer_id":50712556077387,"sku":"E914122027","price":10.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1735327758-35701600.jpg?v=1760755257","url":"https:\/\/www.directbeauty.co.uk\/products\/gosh-velvet-touch-lipstick-024-matt-the-red","provider":"Direct Beauty","version":"1.0","type":"link"}