{"product_id":"gosh-velvet-touch-lipstick-029-runway-red","title":"Gosh Velvet Touch Lipstick - 029 Runway Red","description":"\u003cdiv\u003e\n\u003ch1\u003eGosh Velvet Touch Lipstick - 029 Runway Red\u003c\/h1\u003e\n\u003cp\u003eGosh Velvet Touch Lipstick in shade 029 Runway Red offers a bold, true red with a velvety, plush finish. The creamy, pigmented formula glides on smoothly, delivering opaque color in a single swipe while keeping lips comfortable and nourished throughout the day.\u003c\/p\u003e\n\u003cp\u003eIdeal for anyone seeking a confident, statement lip, Runway Red flatters a wide range of skin tones with its cool-toned red nuance, making it suitable for office wear, social events, and evening looks alike.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, true-red pigment with a smooth, one-swipe payoff\u003c\/li\u003e\n\u003cli\u003eVelvet, creamy finish that feels comfortable and non-drying\u003c\/li\u003e\n\u003cli\u003eSoft, glide-on formula that applies evenly and layers with ease\u003c\/li\u003e\n\u003cli\u003eLong-wearing color designed to stay vibrant through light meals and hours of wear\u003c\/li\u003e\n\u003cli\u003eClassic lipstick bullet for precise, clean edges\u003c\/li\u003e\n\u003c\/ul\u003e \u003cul\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eShade Details\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eRunway Red\u003c\/b\u003e (029) is a bold, true-red with cool undertones that reads modern and sophisticated. The velvet finish provides a plush, semi-matte look that flatters most skin tones and pairs beautifully with a minimal eye or a smoky crease. The shade is highly pigmented, delivering strong color with a single pass and building up for deeper intensity as desired.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrep lips with gentle exfoliation and a light moisturizer for a smooth canvas\u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003eApply Runway Red from the center of the lips outward in smooth, even strokes for uniform coverage\u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003eFor sharper edges, outline with a lip liner and fill in before applying color\u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003eFor longer wear, blot lightly with a tissue and reapply a thin second layer\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Gosh Velvet Touch Lipstick\u003c\/h2\u003e\n\u003cp\u003eThis lipstick blends high-pigment color with a comfortable, non-drying finish that stays true as the day unfolds. Runway Red is a versatile shade that transitions from daytime to evening with ease, pairing well with nearly any makeup look. The formula allows for buildable coverage, so you can go from a sheer tint to a bold statement lip without constant reapplication. The compact bullet ensures precise, clean application whether you’re at your desk or on the go.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing: Key selling points\u003c\/b\u003e — Rich, true-red pigment; velvety, comfortable finish; buildable coverage for everyday to evening looks; long-lasting wear with minimal transfer; sleek, portable packaging for on-the-go touch-ups.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Gosh","offers":[{"title":"Default Title","offer_id":50712414880075,"sku":"E914147303","price":12.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1629635354-83239000.jpg?v=1760747466","url":"https:\/\/www.directbeauty.co.uk\/products\/gosh-velvet-touch-lipstick-029-runway-red","provider":"Direct Beauty","version":"1.0","type":"link"}