{"product_id":"helena-rubinstein-lash-queen-perfect-blacks-01-7ml","title":"Helena Rubinstein Lash Queen Perfect Blacks 01 7ml","description":"\u003cdiv\u003e\n\u003ch1\u003eHelena Rubinstein Lash Queen Perfect Blacks 01 Mascara – 7ml\u003c\/h1\u003e \u003cp\u003eExperience the prestige of Helena Rubinstein with Lash Queen Perfect Blacks 01, a luxury mascara designed to deliver dramatic depth, precise definition, and a lasting, comfortable wear. In a compact 7ml tube, it’s ideal for everyday use, travel, or gifting this iconic beauty staple to someone who cherishes high-performance makeup.\u003c\/p\u003e \u003cp\u003eThis mascara is crafted for lash lovers who demand length, volume, and curl without sacrificing control. The shade 01 delivers a true, deep-black finish that enhances eye contrast and makes lashes appear longer. The formula is designed to hold curl and resist smudging, so your look stays intact from morning to evening—with less need for touch-ups.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eIntense, true-black pigment\u003c\/b\u003e provides maximum lash impact with rich color payoff.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eInnovative brush design\u003c\/b\u003e engineered to lift, separate, and define each lash from root to tip.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBuildable volume without clumping\u003c\/b\u003e allows for a customizable lash look—from natural to dramatic.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLong-wearing, comfortable formula\u003c\/b\u003e designed to resist feathering and flaking through the day.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSuitable for a range of lash types\u003c\/b\u003e from short and straight to long and curled, with a focus on precision control.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose Lash Queen Perfect Blacks 01\u003c\/h2\u003e \u003cp\u003eChoose Lash Queen Perfect Blacks 01 for a luxury mascara that combines iconic brand heritage with modern performance. The deep-black shade enhances eye definition, creating a striking contrast that makes eyes appear more open and awake. The carefully engineered wand targets individual lashes, enabling precise application even along the inner corners and lower lash line. This mascara is a reliable, high-performance option for those who want a professional-looking finish without sacrificing comfort or wear time. Whether you’re preparing for a virtual meeting, a day out, or an evening event, this mascara is designed to deliver consistent,-controlled results that elevate your existing makeup routine.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eOpen the tube and gently wipe off any excess product on the wand to prevent clumping.\u003c\/li\u003e \u003cli\u003ePosition the brush at the base of your upper lashes and use a light zig-zag motion to lift and coat from root to tip.\u003c\/li\u003e \u003cli\u003eBuild the volume gradually by applying multiple thin coats, allowing each layer to set before adding more.\u003c\/li\u003e \u003cli\u003eFinish with a few precise strokes on the outer lashes to enhance curl and definition; avoid heavy stacking on the inner corners to prevent smudging.\u003c\/li\u003e \u003cli\u003eFor lower lashes, use a very light touch or opt for a separate, clean wand to minimize transfer.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eClosing message: Lash Queen Perfect Blacks 01 embodies luxury lash artistry—deep, dramatic pigment, a brush engineered for control, and lasting comfort. It’s the go-to choice for a sophisticated, camera-ready look that travels well from day to night.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e premium prestige beauty, true-black pigment for bold definition, precision wand for targeted application, buildable volume without clumps, long-wearing comfort, compact 7ml design for travel ease.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Helena Rubinstein","offers":[{"title":"Default Title","offer_id":55963982856523,"sku":"V286803","price":40.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1543735101-75811500.jpg?v=1763948393","url":"https:\/\/www.directbeauty.co.uk\/products\/helena-rubinstein-lash-queen-perfect-blacks-01-7ml","provider":"Direct Beauty","version":"1.0","type":"link"}