{"product_id":"helena-rubinstein-lash-queen-wonder-7ml-01-black","title":"Helena Rubinstein Lash Queen Wonder 7ml - 01 Black","description":"\u003cdiv\u003e\n\u003ch1\u003eHelena Rubinstein Lash Queen Wonder Mascara 01 Black – 7 ml\u003c\/h1\u003e \u003cp\u003eExperience bold, cinema-worthy lashes with Helena Rubinstein Lash Queen Wonder Mascara in 01 Black. This high-performance formula is crafted to lift, lengthen, and define each lash with a deep, true-black pigment, delivering a dramatic yet feathered finish. The compact 7 ml bottle is designed for on-the-go touch-ups, making it a staple for everyday wear and evening looks alike.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eBuildable volume and length\u003c\/strong\u003e with a single stroke that you can layer for more drama without creating clumps or spider lashes.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003ePrecision wand design\u003c\/strong\u003e engineered to reach inner corners and base lashes while separating each lash for a defined, open-eye effect.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCurl-holding, long-wearing formula\u003c\/strong\u003e formulated to lift and maintain curl for extended wear throughout your day or night.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eRich 01 Black pigment\u003c\/strong\u003e delivers a deep, intense black that enhances eye color and creates high-contrast definition.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eSmudge- and flake-resistant finish\u003c\/strong\u003e designed to stay in place with minimal transfer, even during busy days or humid conditions.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eEasy removal\u003c\/strong\u003e cleans away with your usual eye makeup remover without harsh rubbing or tugging on delicate lash skin.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003e1) Prepare\u003c\/strong\u003e start with clean, dry lashes; if you use an eye primer, apply it before mascara for longer wear.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003e2) Base application\u003c\/strong\u003e hold the wand at the base of the upper lashes and gently wiggle while sweeping upward to lift from root to tip.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003e3) Build without bulk\u003c\/strong\u003e apply a light coat first; wait a moment for it to set, then layer for more volume and drama.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003e4) Define and separate\u003c\/strong\u003e use short, controlled strokes to keep lashes separated and prevent clumping, especially on the outer corners.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003e5) Finish and remove\u003c\/strong\u003e allow to dry completely; remove with your regular eye makeup remover at the end of the day.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose Lash Queen Wonder\u003c\/h2\u003e\n\u003cp\u003eLash Queen Wonder is crafted for those who want instant lash transformation without compromising lash health or comfort. The combination of a precision wand and a buildable formula makes it ideal for creating everything from a natural day look to a dramatic, camera-ready gaze. The 01 Black pigment delivers deep, high-contrast color that suits a wide range of eye colors and complements various makeup looks—from soft browns to bold reds. Designed for everyday wear and special occasions alike, this mascara resists smudging through typical daily activities and cleans off easily, helping you maintain lash integrity over time.\u003c\/p\u003e \u003ch2\u003eClosing\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKey selling points:\u003c\/strong\u003e dramatic lift and length with a precision wand, versatile buildable formula, deep true-black shade for impactful eyes, long-wearing yet easy to remove, compact 7 ml bottle for travel-friendly convenience, suitable for day-to-night looks without clumping.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Helena Rubinstein","offers":[{"title":"Default Title","offer_id":55963808039243,"sku":"V357885","price":29.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1641396713-64230700.jpg?v=1763948280","url":"https:\/\/www.directbeauty.co.uk\/products\/helena-rubinstein-lash-queen-wonder-7ml-01-black","provider":"Direct Beauty","version":"1.0","type":"link"}