{"product_id":"https-www-directbeauty-co-uk-products-giorgio-armani-emporio-armani-diamonds-violet-50ml-edp-spray","title":"Giorgio Armani Emporio Armani Diamonds Violet 50ml EDP Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eGiorgio Armani Emporio Diamonds Violet 50ml EDP Spray\u003c\/h1\u003e \u003cp\u003eDiamonds Violet from Emporio Armani is a dazzling fruity-floral fragrance that feels bright, sweet, and addictively playful. Housed in a beautifully striking bottle, this 50ml EDP spray is designed for summer days and sun-kissed evenings, delivering a confident yet elegant aroma that you’ll want to wear again and again.\u003c\/p\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eTop notes: Lychee, Raspberry, Passion Fruit — a sparkling, juicy introduction that instantly lifts the mood and creates a fruity brightness.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eMiddle notes: Bulgarian Rose, Lily of the Valley, Violet — a delicate, powdery floral heart that softens the fruit and adds a clean, feminine bloom.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBase notes: Sweet Praline, Vanilla, Patchouli — a creamy, warm foundation that gives the fragrance depth, warmth, and a subtle gourmand nuance that lingers.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFragrance profile: This is a Fruity Floral composition with a radiant, summery feel. The opening is vibrant and fruit-forward, the heart is softly floral, and the dry-down offers a comforting gourmand warmth. The overall scent is versatile for daytime wear and transitions gracefully into evening, leaving a memorable yet not overpowering trail.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e50 ml (1.7 fl oz) Eau de Parfum spray — a balanced concentration that offers noticeable longevity without overpowering the wearer.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDistinctive fruity-floral profile combining Lychee, Raspberry, and Passion Fruit with a soft floral heart and a creamy praline-vanilla base.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eIconic Emporio Armani Diamonds Violet bottle design — prism-inspired, crystal-like facets that catch light and complement the fragrance’s shimmering mood.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eIdeal for summer daytime and early evening occasions — bright enough for casual wear yet refined for more polished events.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eSpray on pulse points (wrists, neck, and behind the ears) from a distance of 15–20 cm for an even veil of fragrance.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply to clean, lightly moisturized skin to maximize longevity; avoid rubbing the wrists together after application to preserve the scent’s evaporation and sillage.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReapply as needed throughout the day, especially after washing or sweating, to refresh the fragrance without overpowering your scent profile.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose Diamonds Violet\u003c\/h2\u003e \u003cp\u003eDiamonds Violet offers a thoughtfully balanced blend that suits a modern, sun-filled lifestyle. The combination of exotic fruits with a refined floral heart creates a scent that feels both joyful and sophisticated, making it versatile for a range of occasions from casual brunches to warm evenings out. The base layer of praline and vanilla adds a creamy warmth that helps the fragrance settle beautifully on the skin, producing a memorable and inviting trail without becoming cloying. The diamond-inspired bottle design elevates any vanity and makes Diamonds Violet a standout addition to any fragrance collection.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing message and key selling points:\u003c\/b\u003e a luminous fruity-floral scent with a creamy gourmand dry-down, an iconic bottle that catches the eye, versatile for day-to-night summer wear, and built for smooth longevity on typical skin — Diamonds Violet is a refined yet approachable signature fragrance that pairs well with a wide range of outfits and occasions.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Giorgio Armani","offers":[{"title":"Default Title","offer_id":55965991665995,"sku":"DIA42","price":59.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1643571617-38455800.png?v=1763952128","url":"https:\/\/www.directbeauty.co.uk\/products\/https-www-directbeauty-co-uk-products-giorgio-armani-emporio-armani-diamonds-violet-50ml-edp-spray","provider":"Direct Beauty","version":"1.0","type":"link"}