{"product_id":"intercosmo-voil-intense-hair-colour-60ml-12-23-beige-irise-superblonde","title":"Intercosmo Voilà Intense Hair Colour 60ml - 12.23 Beige Irise Superblonde","description":"\u003cdiv\u003e\n\u003ch1\u003eIntercosmo Voilà Intense Hair Colour 60ml - 12.23 Beige Irisé Superblonde\u003c\/h1\u003e \u003cp\u003eExperience salon-grade color at home with Intercosmo Voilà Intense Hair Colour in shade SL12.23 Beige Irisé Superblonde. This shade is part of the Voilà 3C Intense family, designed for vibrant, long-lasting results with refined beige-iris reflexes that create a natural, cool-blonde finish. The Voilà line is described as the most advanced permanent color from Intercosmo, delivering reliable gray coverage, rich depth, and durable hold. \u003c\/p\u003e \u003cp\u003eThe 60 ml tube is compact and convenient for at‑home color sessions, making it easy to cover roots and refresh the entire head without waste. The SL12.23 shade name signals a Superlight beige iris tone, intended to deliver a soft blonde with cool undertones and luminous reflexes. \u003c\/p\u003e \u003ch2\u003eDetailed Key Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent color with oxidation chemistry for lasting results and effective gray coverage. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eShade SL12.23 Beige Irisé Superblonde provides a cool beige blonde with iris-reflex depth designed to reduce brassiness while adding dimensional shine. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eHigh color payoff and long-lasting reflexes with conditioning properties to keep hair feeling soft and manageable after color. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eMixing ratios crafted for consistent results: standard shades blend at around 1 part color to 1.5 parts developer (1:1.5) while Superlight shades like SL12.23 use 1:3 for lighter reflexes. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e60 ml packaging suits home colorists who want professional-grade results without a full salon visit. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cp\u003eIntercosmo Voilà Intense hair color features a salon-friendly fragrance designed to be light and pleasant during processing. The exact scent profile isn’t fixed by batch, but users typically notice a subtle, fresh note that isn’t overpowering. The fragrance tends to fade with washing, leaving you with the finished color and shine you wanted.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a strand test to check color result and scalp sensitivity before full application. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMix the Voilà colour with the appropriate developer at the recommended ratio: standard shades around 1:1.5 (color to developer) or, for Superlight shades like SL12.23, at 1:3 for the lighter reflex. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eApply to dry, unwashed hair, starting at the roots and working evenly to the ends to ensure full saturation. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLeave the color to process according to the package instructions (processing times vary by shade and hair type). Rinse with lukewarm water until water runs clear. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFollow with a color-safe conditioner or treatment if recommended by the product packaging for best softness and sheen. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eWhy You Should Choose Intercosmo Voilà Intense Hair Colour 60ml - 12.23 Beige Irisé Superblonde\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoosing Voilà Intense gives you a salon-grade neutral-beige blonde with depth and reflective shine, designed to minimize brassiness while delivering strong color payoff. Its 60 ml format is ideal for touch-ups and full-color refreshes, while the 3C Intense formulation promises enduring coverage and vibrant reflexes that look natural on a range of hair bases. \u003c\/p\u003e \u003cp\u003eIn short, it’s a reliable, professional-grade option for anyone seeking a cool-beige blonde with luminous reflections and long-lasting color, packaged for convenient at-home use.\u003c\/p\u003e \u003ch3\u003eClosing thoughts and key selling points\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-grade color at home with a trusted 60 ml tube format. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBeige Irisé Superblonde shade delivers a balanced, cool blonde with iris reflections for depth. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eMixing ratios optimized for consistent results across shades, including Superlight shades like SL12.23. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Intercosmo Voilà","offers":[{"title":"Default Title","offer_id":57394135400779,"sku":"INT012158","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1_a2d6f2ef-4491-461d-9617-5176d56790f9.jpg?v=1782911069","url":"https:\/\/www.directbeauty.co.uk\/products\/intercosmo-voil-intense-hair-colour-60ml-12-23-beige-irise-superblonde","provider":"Direct Beauty","version":"1.0","type":"link"}