{"product_id":"isadora-twist-up-matt-lips-3-3g-66-purple-prune","title":"Isadora Twist-Up Matt Lips 3.3g - 66 Purple Prune","description":"\u003cdiv\u003e\n\u003ch1\u003eIsadora Twist-Up Matt Lips 3.3g - 66 Purple Prune\u003c\/h1\u003e \u003cp\u003eDiscover a bold, sophisticated matte lip with Isadora Twist-Up Matt Lips in shade 66 Purple Prune. This 3.3g lipstick delivers a pigment-rich, velvety matte finish that glides on smoothly and stays put. Purple Prune is a deep plum with cool undertones, designed to elevate both everyday looks and evening glam. The twist-up design means precise, cleaner application without the need for sharpening, making it a practical staple for makeup lovers who value both performance and style.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eTwist-up mechanism for precise, waste-free application and easy one-hand use.\u003c\/li\u003e \u003cli\u003eMatte finish that delivers sophisticated color with a comfortable, non-drying feel.\u003c\/li\u003e \u003cli\u003eHighly pigmented formula provides rich color in a single swipe with buildable coverage.\u003c\/li\u003e \u003cli\u003eLong-wearing color designed to resist fading and transfer for a confident all-day wear.\u003c\/li\u003e \u003cli\u003eCompact 3.3g lipstick with a sleek, modern case that’s ideal for on-the-go touch-ups.\u003c\/li\u003e \u003cli\u003eShade Purple Prune: a deep plum with cool undertones that complements a wide range of skin tones and makeup looks.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003ePrepare lips with a gentle exfoliation and a hydrating balm to create a smooth base for even color application.\u003c\/li\u003e \u003cli\u003eTwist up a small amount of product to reveal the bullet; avoid excess to prevent smudging and waste.\u003c\/li\u003e \u003cli\u003eApply from the center of the lips outward in steady, even strokes for clean color distribution.\u003c\/li\u003e \u003cli\u003eFor more intensity, layer the color or blot lightly and reapply to deepen the shade without caking.\u003c\/li\u003e \u003cli\u003ePair with a complementary lip liner to define the edges and prevent feathering on asymmetrical lips.\u003c\/li\u003e \u003cli\u003eTo remove, use a makeup remover or micellar water on a cotton pad, followed by a gentle lip care routine.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Isadora Twist-Up Matt Lips 3.3g in Purple Prune\u003c\/h2\u003e \u003cp\u003eIsadora’s Twist-Up Matt Lips line is built for versatility and reliability. Purple Prune offers a statement color that remains elegant for daytime wear or evening events, making it a standout in any makeup bag. The matte formula emphasizes color payoff while keeping lips comfortable, avoiding the dryness sometimes associated with bold mattes. The twist-up design eliminates the need for sharpening, reducing waste and ensuring a tidy application surface for quick touch-ups. This shade is particularly flattering for cool undertones and pairs beautifully with neutral eyes or smoky lids for a coordinated, polished look.\u003c\/p\u003e \u003cp\u003eIdeal for: professionals seeking a reliable, long-lasting matte lipstick; students or active individuals who want a chic, low-maintenance lip color; makeup enthusiasts who appreciate a precise application mechanism and a shade that adds depth without overpowering the rest of the face.\u003c\/p\u003e \u003cp\u003eCompared to other matte lipsticks, Purple Prune stands out with its refined plum tone and balanced formula that prioritizes comfortable wear and color integrity throughout the day. It’s a versatile option that transitions seamlessly from office settings to after-hours events, proving its value as a multipurpose staple.\u003c\/p\u003e \u003ch3\u003eClosing Message\u003c\/h3\u003e \u003cp\u003eEmbrace a confident, precise matte lip with Isadora Twist-Up Matt Lips in Purple Prune. Key selling points: convenient twist-up design for clean, waste-free application; bold, long-wearing matte color in a single swipe; a sophisticated deep plum shade that complements diverse makeup looks; compact travel-friendly packaging for effortless on-the-go touch-ups.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"IsaDora","offers":[{"title":"Default Title","offer_id":55965325787467,"sku":"ISA218663","price":9.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1759678914-61980300.png?v=1763950562","url":"https:\/\/www.directbeauty.co.uk\/products\/isadora-twist-up-matt-lips-3-3g-66-purple-prune","provider":"Direct Beauty","version":"1.0","type":"link"}