{"product_id":"jimmy-choo-urban-hero-50ml-edp-spray","title":"Jimmy Choo Urban Hero 50ml EDP Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eJimmy Choo Urban Hero 50ml EDP Spray\u003c\/h1\u003e\n\u003cp\u003eJimmy Choo Urban Hero is a bold, energetic fragrance crafted for the modern man who thrives in the city’s fast-paced rhythm. It blends fresh citrus with warm woods and a subtle oriental edge to create a scent that exudes confidence, elegance, and magnetic presence. Whether you’re stepping into a business meeting, meeting friends after work, or enjoying a night out, Urban Hero offers a timeless, city-ready allure that evolves with your day.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e50ml Eau de Parfum spray delivers a rich, lasting fragrance that suits daily wear and special occasions\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eDistinctive citrus-woody-oriental profile combining bright lemon and pepper with a sophisticated rose-leather core and warm woods\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eHigh-quality EDP formula provides pronounced sillage and longevity for all-day projection\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eElegant packaging that reflects urban sophistication and masculine confidence\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eVersatile for day-to-night use, ideal from professional settings to evening events\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e a vibrant opening of fresh lemon with a peppery kick and a bright citrus zest to awaken the senses. A crisp, energetic start that instantly signals modern confidence.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e a refined blend of rose and leather, balancing a soft floral nuance with a rugged, masculine edge for depth and distinction.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e amberwood, musk, and cedarwood form a warm, lasting foundation that adds gravity and a magnetic trail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance Profile:\u003c\/strong\u003e a dynamic citrus-woody-oriental scent that opens bright, grows with a plush floral-leather mid, and settles into a durable, masculine finish. The result is a contemporary statement that moves from fresh to sophisticated as the day unfolds.\u003c\/p\u003e \u003ch2\u003eWhy You Should Buy\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eUniquely balanced blend of citrus brightness, floral softness, and leathery edge provides a distinctive signature for the modern man\u003c\/li\u003e \u003cli\u003eLong-lasting performance ensures the scent stays with you from morning meetings to evening events\u003c\/li\u003e \u003cli\u003eVersatile enough for both office wear and nightlife, reducing the need to switch fragrances\u003c\/li\u003e \u003cli\u003ePremium presentation and the Jimmy Choo heritage deliver a luxurious, gift-worthy experience\u003c\/li\u003e \u003cli\u003eCompact 50ml size is convenient for travel and daily rotation, making it easy to carry and replenish\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eHold the bottle about 10-15 cm away from clean, dry skin and spray onto pulse points such as wrists, neck, and behind the ears for optimal diffusion\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eApply to well-moisturized skin to help the fragrance bloom and last longer throughout the day\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eAvoid rubbing the wrists together after application to preserve the scent’s natural diffusion and longevity\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eReapply as needed to maintain a bold, sophisticated presence during long days or evenings\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eClosing this with reasoned confidence, Urban Hero embodies urban elegance and modern grit. It’s a versatile, long-lasting choice that grows more refined over time, making it a standout addition to any fragrance collection. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKey Selling Points:\u003c\/strong\u003e bold citrus-forward opening, refined rose-leather heart, durable amberwood-musk-cedar base, all-day longevity, versatile day-to-night wear, and premium packaging that signals premium quality.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Jimmy Choo","offers":[{"title":"Default Title","offer_id":50712468095307,"sku":"B223320","price":32.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1753220404-90015300.jpg?v=1760750373","url":"https:\/\/www.directbeauty.co.uk\/products\/jimmy-choo-urban-hero-50ml-edp-spray","provider":"Direct Beauty","version":"1.0","type":"link"}