{"product_id":"jimmy-choo-urban-hero-gold-edition-50ml-edp-spray","title":"Jimmy Choo Urban Hero Gold Edition 50ml EDP Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eJimmy Choo Urban Hero Gold Edition 50ml EDP Spray\u003c\/h1\u003e \u003cp\u003eJimmy Choo Urban Hero Gold Edition is a bold, modern masculine fragrance designed for the man who defines urban confidence. This 50ml Eau de Parfum blends sparkling citrus with spicy warmth and a refined woody base, creating a scent that travels seamlessly from daytime ambitions to after-dark moments. The Gold Edition bottle elevates the experience with a sleek gold-tone finish and graffiti-inspired detailing, making it a striking centerpiece for any fragrance collection.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eBold and Sophisticated Scent\u003c\/b\u003e: A refined balance of fresh citrus, warm spice, and woody undertones that project authority without shouting.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003e\n\u003cb\u003eLuxurious Gold Edition\u003c\/b\u003e: A statement bottle with a metallic gold exterior and graffiti-style artwork, designed to stand out on any vanity.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003e\n\u003cb\u003eVersatile for All Occasions\u003c\/b\u003e: Ideal for daytime confidence at the office and transitions effortlessly into evening social events.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003e\n\u003cb\u003eLong-Lasting EDP\u003c\/b\u003e: As an Eau de Parfum, it delivers notable longevity and noticeable sillage, keeping you feeling fresh longer.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003e\n\u003cb\u003ePerfect Gift for Modern Men\u003c\/b\u003e: A chic, collector-worthy fragrance that appeals to men who value style, craftsmanship, and urban energy.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e \u003cp\u003e\u003cb\u003eTop Notes:\u003c\/b\u003e Blood Orange, Pineapple — a bright, zesty opening with tropical sweetness that instantly livens the mood and lightens the room.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHeart Notes:\u003c\/b\u003e Lavender, Tonka Bean — refined, aromatic lavender meets warm, slightly sweet tonka bean, creating a balanced, masculine mid that stays true as the opening settles.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBase Notes:\u003c\/b\u003e Sandalwood, Oakmoss — creamy, comforting sandalwood intertwined with earthy oakmoss for a lasting, sophisticated dry-down that lingers on skin.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFragrance Family\u003c\/i\u003e: Fresh, Citrus, Aromatic, Woody. The overall profile blends crisp brightness with a modern spice and a grounded woodiness, making it feel contemporary yet timeless.\u003c\/p\u003e \u003ch2\u003eWhat Problems It Solves\u003c\/h2\u003e \u003cp\u003eUrban Hero Gold Edition offers a confident signature scent that leaves a memorable impression in professional settings and social scenes alike. Its long-lasting formula reduces the need for mid-day reapplication, while the bold gold bottle communicates success and style at a glance. The fragrance evolves with you—from a bright, energetic opening to a composed, woody finish—so you feel polished from desk to dinner.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eSpray directly onto clean, dry skin, focusing on pulse points such as the wrists, neck, and behind the ears. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHold the bottle 6–8 inches away from the skin to ensure even coverage without oversaturation. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAvoid rubbing the fragrance into the skin to preserve the scent’s intended projection and longevity. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReapply as needed for extended wear, especially before evening events when you want a refreshed aura. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight to maintain fragrance quality over time. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Product\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eUnique Modern Composition\u003c\/b\u003e: A distinctive blend of citrus brightness, aromatic lavender, and warm woods that stands apart from more generic citrus-woody fragrances.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003e\n\u003cb\u003eLuxurious Presentation\u003c\/b\u003e: The gold-tone bottle with graffiti-inspired detailing adds immediate visual impact, making it a premium gift or personal statement piece. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003e\n\u003cb\u003eVersatility and Longevity\u003c\/b\u003e: Designed for day-to-night wear with strong longevity, so you stay confident from morning meetings to evening outings. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003e\n\u003cb\u003eIdeal for Confident Modern Men\u003c\/b\u003e: Crafted for individuals who enjoy a sophisticated urban flair without sacrificing individuality or bold taste. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003cp\u003eClosing: Embrace your urban edge with Jimmy Choo Urban Hero Gold Edition. A premium, versatile scent that delivers a radiant citrus start, a refined aromatic heart, and a confident woody finish—all housed in a striking gold bottle. Key selling points: bold scent profile that transitions from day to night, luxe packaging that elevates any grooming routine, and long-lasting performance designed for the modern man who leads with style.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Jimmy Choo","offers":[{"title":"Default Title","offer_id":50712514986315,"sku":"JIM127073","price":34.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1674477501-35277200.jpg?v=1760752933","url":"https:\/\/www.directbeauty.co.uk\/products\/jimmy-choo-urban-hero-gold-edition-50ml-edp-spray","provider":"Direct Beauty","version":"1.0","type":"link"}