{"product_id":"john-varvatos-artisan-blu-75ml-edt-spray","title":"John Varvatos Artisan Blu 75ml EDT Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eJohn Varvatos Artisan Blu EDT Spray – 75ml\u003c\/h1\u003e \u003cp\u003eArtisan Blu by John Varvatos is a distinctly modern men’s fragrance launched in 2016. It blends bright green freshness with aromatic herbal warmth and subtle woody depth, evoking coastal ease with refined sophistication. The 75ml EDT spray is a versatile size that travels well and is ideal for daily wear, from office commutes to weekend adventures. Designed for the man who appreciates a fragrance that feels polished without being overpowering, Artisan Blu adapts from warm days to cooler evenings with ease.\u003c\/p\u003e \u003cp\u003eFragrance notes and fragrance notes context help you understand how the scent evolves on your skin. The opening is crisp, green, and citrusy, while the heart reveals a clean floral-herbal character, and the base grounds the aroma with wood and nutty warmth. This balance gives Artisan Blu a contemporary, versatile aura that pairs with both casual and dressy occasions.\u003c\/p\u003e \u003ch2\u003eFragrance notes in depth\u003c\/h2\u003e \u003cp\u003eTop notes: Basil, Bergamot, Chayote, Lavender, Bitter Orange. The opening delivers a fresh, herbaceous brightness with a subtle citrus lift, creating an inviting entrance that feels contemporary and masculine.\u003c\/p\u003e \u003cp\u003eMiddle notes: Palmarosa, Geranium, Orange Blossom, Clary Sage, Iris. The heart adds a refined floral-herbal layer that keeps the fragrance vibrant without turning sweet, contributing a clean, modern aura.\u003c\/p\u003e \u003cp\u003eBase notes: Pine, Cedar, Pistachio, Tamarisk, Patchouli. The dry-down brings a softly nutty, resinous warmth framed by woody notes, giving depth and a coastal, sun-warmed feel that lingers pleasantly.\u003c\/p\u003e \u003cp\u003eAdditional fragrance impressions: The blend projects with a confident yet approachable aura. Expect a crisp green accord from the herbaceous notes, a subtle citrus sparkle, and a refined woody-nutty finish that feels sophisticated for daily wear. The pistachio base adds a gentle, creamy texture that distinguishes Artisan Blu from sharper, more linear citrus-woody profiles.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eBalanced aromatic profile\u003c\/b\u003e – a fresh, green opening with a heartfelt herbal core and a warm, woody-nutty dry-down that reads as contemporary and refined.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eVersatile for multiple settings\u003c\/b\u003e – suitable for office wear, casual weekends, and evening outings, adapting from day to night without feeling overpowering.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eLonger-lasting without loud projection\u003c\/b\u003e – maintains a steady presence throughout the day, making it practical for all-day wear and social occasions.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eElegant, coastal-inspired character\u003c\/b\u003e – the blend and base create a tranquil, sea-side vibe that complements warm weather and breezy outfits.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose Artisan Blu\u003c\/h2\u003e \u003cp\u003eChoose Artisan Blu if you want a fragrance that feels modern and versatile, yet unmistakably masculine. Its green, herbal opening transitions into a refined floral-woody heart and finally settles into a nutty, resinous base, offering depth without heaviness. The scent is ideal for those who seek a signature fragrance that suits both professional settings and weekend getaways. Its design and composition reflect John Varvatos’ commitment to crafted luxury without resorting to clichés, delivering a fragrance that’s memorable but approachable.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eSpritz onto pulse points: wrists, inner elbows, and the chest for best projection and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eApply after a shower or on clean, lightly moisturized skin to help the scent cling and last longer.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eOne to two light sprays are ideal for daily wear; increase to three for special occasions or outdoor events.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eAvoid rubbing the wrists together after application, which can break the fragrance molecules and soften the sillage.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight to preserve top notes and overall balance.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eClosing thoughts and key selling points\u003c\/h2\u003e \u003cp\u003eArtisan Blu offers a sophisticated, versatile option for the modern man who wants a fragrance that performs across settings without shouting. Its distinctive pistachio-cedar base and green-herbal opening create a memorable, wearable scent that remains refined from day to night, season to season. The 75ml EDT spray is a practical choice for daily use or travel, delivering consistent quality and a confident scent profile.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e versatile everyday fragrance, distinctive nutty-woody base, balanced projection with lasting power, refined coastal sophistication, designer craftsmanship from John Varvatos.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Varvatos","offers":[{"title":"Default Title","offer_id":50712450990411,"sku":"G870617","price":31.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1631817057-43366800.jpg?v=1760749324","url":"https:\/\/www.directbeauty.co.uk\/products\/john-varvatos-artisan-blu-75ml-edt-spray","provider":"Direct Beauty","version":"1.0","type":"link"}