{"product_id":"joico-color-endure-shampoo-300ml","title":"Joico Color Endure Shampoo 300ml","description":"\u003cdiv\u003e\n\u003ch1\u003eJoico Color Endure Shampoo 300ml\u003c\/h1\u003e \u003cp\u003eJoico Color Endure Shampoo is a protective hair cleanser designed specifically for colour treated hair types. As the first stage in the Joico Color Endure collection, this colour-maintenance shampoo seals in colour and extends the health and vibrancy of colour-treated hair. It cleanses with a gentle action, rinsing away impurities while preserving hair colour. With regular use, colour lasts longer, and hair remains silky soft, manageable, and stronger too.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eColor-maintenance formula that seals in color with every wash, enhancing longevity and vibrancy.\u003c\/li\u003e\n\u003cli\u003eGentle cleansing action that removes impurities without stripping colour-treated strands.\u003c\/li\u003e\n\u003cli\u003eLeaves hair silky soft, highly manageable, and visibly shinier; helps reduce frizz and breakage over time.\u003c\/li\u003e\n\u003cli\u003eStrengthens hair fibers to resist daily styling stress and colour fade from heat and sun exposure.\u003c\/li\u003e\n\u003cli\u003epH-balanced formula designed to pair seamlessly with the Color Endure conditioner and other styling products in the range.\u003c\/li\u003e\n\u003cli\u003eSuitable for all colour-treated hair types; safe for daily use as part of a color-protection routine.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eWet hair thoroughly to prepare for cleansing.\u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003eDispense a small amount of shampoo into hands and apply to scalp, then work into a gentle lather through lengths and ends.\u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003eRinse completely; repeat for deeper cleansing if needed.\u003c\/li\u003e\n\u003cli\u003e \u003c\/li\u003e\n\u003cli\u003eFollow with Joico Color Endure Conditioner to lock in color and maximize vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Joico Color Endure Shampoo\u003c\/h2\u003e \u003cp\u003eThis shampoo is the cornerstone of a color-maintenance routine. By focusing on both cleansing and colour protection, it helps extend the life of salon color, reduce fading from washing, and keep hair resilient against color-related dryness. Pair it with the rest of the Color Endure line for a comprehensive system that preserves vibrancy, smoothness, and strength from root to tip.\u003c\/p\u003e \u003ch2\u003eWho is this for?\u003c\/h2\u003e \u003cp\u003eIdeal for anyone with colour-treated hair seeking longer-lasting color, improved manageability, and a softer feel after washing. Suitable for all hair types and textures, from straight to curly, and for both casual color users and salon-treated shades who want to minimize colour fade between appointments.\u003c\/p\u003e \u003ch2\u003eClosing\u003c\/h2\u003e \u003cp\u003eExperience more vibrant color wash after wash with Joico Color Endure Shampoo 300ml. A dedicated color-maintenance cleanse that protects against fade while delivering soft, strong, and silky hair you can style with confidence.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eProlongs color vibrancy with every wash.\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping color-treated hair.\u003c\/li\u003e\n\u003cli\u003ePart of a complete Color Endure system for best results.\u003c\/li\u003e\n\u003cli\u003eSuitable for all color-treated hair types and daily use.\u003c\/li\u003e\n\u003cli\u003eSalon-quality protection and shine at home.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":55964350775627,"sku":"JOICO42739","price":12.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1341968526-27896700.jpg?v=1763948861","url":"https:\/\/www.directbeauty.co.uk\/products\/joico-color-endure-shampoo-300ml","provider":"Direct Beauty","version":"1.0","type":"link"}