{"product_id":"joico-joiwhip-firm-hold-design-foam-300ml","title":"Joico Joiwhip Firm-Hold Design Foam 300ml","description":"\u003cdiv\u003e\n\u003ch1\u003eJoico JoiWhip Firm Hold Designing Foam 300ml\u003c\/h1\u003e \u003cp\u003eJoico JoiWhip Firm Hold Designing Foam delivers a reliable, flexible hold without the dryness that can come with other styling foams. The alcohol-free formula keeps hair feeling healthier while you shape and style. Enriched with Kukui nut oil to enhance shine and manageability, and combined with UV protectants to guard against daily environmental stress, this 300 ml foam is designed for blowouts, updos, waves, and everything in between.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eAlcohol-free formulation to minimize dryness and buildup while maintaining strong hold.\u003c\/li\u003e\n\u003cli\u003eFirm yet flexible hold that keeps styles in place without sacrificing movement or natural bounce.\u003c\/li\u003e\n\u003cli\u003eKukui nut oil nourishes hair, adds noticeable shine, and improves manageability during styling.\u003c\/li\u003e\n\u003cli\u003eEnhances volume and body for fuller-looking hair from roots to ends.\u003c\/li\u003e\n\u003cli\u003eUV protectants defend against sun exposure and environmental stressors that can fade texture and color.\u003c\/li\u003e\n\u003cli\u003eDesigned for versatile styling—from sleek blowouts to textured waves—without a heavy feel.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cp\u003e• Shake well before use to activate the foam and ensure smooth dispersion.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e• Dispense a small amount into your palm and rub hands together to warm the foam.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e• Apply to towel-dried hair, distributing evenly from roots to ends to build lift and body.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e• Style with a brush, comb, or fingers and blow-dry to set the desired shape.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e• For targeted hold or touch-ups, apply a light amount to specific sections on dry hair and reshape as needed.\u003c\/p\u003e \u003ch2\u003eWhy choose Joico JoiWhip Firm Hold Designing Foam\u003c\/h2\u003e \u003cp\u003eThis foam pairs performance with hair health. It provides a strong hold that remains touchable and moves with you, avoiding a stiff, crispy feel. Kukui nut oil adds moisture and shine to keep styling comfortable, while UV protectants help shield hair from daily sun and environmental stress. The result is long-lasting, versatile styles that look polished yet natural, whether you’re aiming for a sleek finish or textured volume.\u003c\/p\u003e \u003ch2\u003eIdeal for\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eAnyone seeking reliable, long-lasting hold with movement for blowouts, curls, waves, or updos.\u003c\/li\u003e\n\u003cli\u003eIndividuals with fine or limp hair who want measurable lift and body without heaviness.\u003c\/li\u003e\n\u003cli\u003eColor-treated or sun-exposed hair that benefits from UV protection during daily styling.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing note:\u003c\/b\u003e Joico JoiWhip Firm Hold Designing Foam is your go-to styling solution for professional-grade results at home. Key selling points: alcohol-free formula for healthier styling, Kukui nut oil for shine and conditioning, UV protection for daily wear, and a 300 ml bottle designed for long-lasting use. Choose JoiWhip for versatile performance that keeps hair looking natural, voluminous, and well-protected.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":55964351168843,"sku":"JOICO42808","price":15.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1342045302-62743100.jpg?v=1763948862","url":"https:\/\/www.directbeauty.co.uk\/products\/joico-joiwhip-firm-hold-design-foam-300ml","provider":"Direct Beauty","version":"1.0","type":"link"}