{"product_id":"kerastase-k-vip-volume-in-powder-250ml","title":"Kerastase K Vip Volume In Powder 250ml","description":"\u003cdiv\u003e\n\u003ch1\u003eKerastase K VIP Volume In Powder 250ml\u003c\/h1\u003e \u003cp\u003eExperience instant root lift and long-lasting volume with the Kerastase K VIP Volume In Powder. This weightless volumizing powder is designed for fine and limp hair, delivering a natural, matte finish that boosts fullness without stiffness. Everyday styling becomes effortless, and you can refresh between washes to extend blowouts or updos. The formula blends seamlessly with all hair colors for a discreet, professional look.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eInstant root lift and visible volume\u003c\/b\u003e — targets the crown and hairline to create immediate fullness that lasts all day.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cb\u003eWeightless texture\u003c\/b\u003e — a fine powder that sits on the hair without weighing it down, so movement and bounce remain natural.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cb\u003eMatte, invisible finish\u003c\/b\u003e — blends with your hair color for a discreet, powdery-free look on all shades.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cb\u003eRefreshed styling between washes\u003c\/b\u003e — easy to revive volume by massaging roots and re-styling as needed.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cb\u003eSalon-grade formulation\u003c\/b\u003e — Kerastase engineering delivers reliable lift with a texture-friendly, flexible hold.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cb\u003eGenerous 250 ml bottle\u003c\/b\u003e — long-lasting option for daily styling and multiple looks.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003ePart your hair where you want lift and spray or tap a small amount of powder directly at the roots using the built-in shaker or fingertips.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eGently lift and massage the roots with your fingertips to distribute powder and activate volume.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBrush or comb through lightly to blend for a natural, seamless finish.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFor extra fullness, repeat on additional sections or in the crown area and style as desired; finish with a light touch of hairspray if you need extra hold.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Kerastase K VIP Volume In Powder\u003c\/h2\u003e \u003cp\u003eDesigned for dynamic, busy lifestyles, this powder gives you instant root lift without stiffness, making it ideal for fine or thinning hair. It pairs perfectly with other Kerastase styling products, enabling you to build versatile looks—from sleek, refined to textured, voluminous finishes. The formula distributes evenly at the roots, leaving hair with a breathable, airy feel rather than a heavy paste or spray. It’s a practical solution for refreshing second-day hair, reviving flat roots after workouts, or adding texture for updos and braids. You get a salon-grade result at home with consistent performance, day after day.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing note:\u003c\/strong\u003e Kerastase K VIP Volume In Powder delivers instant, weightless root lift with an invisible finish, empowering flexible styling and long-lasting fullness. Key selling points: instant root lift, weightless texture, matte finish, versatile use with other Kerastase products, generous 250 ml supply, salon-grade quality, ideal for refreshes between washes.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":55963452932427,"sku":"B10035","price":31.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1759342289-95980200.png?v=1763947593","url":"https:\/\/www.directbeauty.co.uk\/products\/kerastase-k-vip-volume-in-powder-250ml","provider":"Direct Beauty","version":"1.0","type":"link"}