{"product_id":"label-m-brightening-blonde-balm-100ml","title":"Label.m Brightening Blonde Balm 100ml","description":"\u003cdiv\u003e\n\u003ch1\u003eLabel.m Brightening Blonde Balm 100ml\u003c\/h1\u003e\n\u003cp\u003eMeet Label.m Brightening Blonde Balm, a targeted conditioning balm designed to refresh and brighten blonde tones while protecting color and adding silky softness to every strand. This lightweight treatment is ideal for platinum, ash, beige, and honey blondes, offering a subtle cooling counterpoint to brassiness and a luminous finish after styling.\u003c\/p\u003e \u003cp\u003eKey benefits include a color-safe formula that works with color-treated hair, detangles knots, reduces frizz, and enhances shine without weighing hair down. The balm helps maintain cooler blonde tones longer between salon visits, making it a great option for regular at-home maintenance, sun-exposed hair, and color-refresh cycles.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eTargets brassiness to brighten cool-blonde tones while conditioning hair\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eSilky, lightweight balm texture that smooths cuticles and detangles\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eColor-safe formula suitable for color-treated hair, helping preserve vibrancy\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eLeaves hair with a luminous, polished finish and improved manageability\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eFlexible usage for weekly maintenance or daily use as a finishing step\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eApply a small amount to towel-dried hair, focusing on mid-lengths and ends\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eDistribute evenly with fingers or a wide-tooth comb and style as usual\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eFor a gentle conditioning effect, rinse after 1–2 minutes\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eFor stronger brightening and toning, leave on for 3–5 minutes before rinsing\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eUse 1–2 times per week or as needed to maintain blonde brightness\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eWhy choose Label.m Brightening Blonde Balm\u003c\/b\u003e: This balm is purpose-built for blondes who want cooler-toned, radiant hair without compromising moisture or color integrity. With a lightweight, non-greasy feel, it layers well under styling products and provides a polished finish that enhances natural shine while protecting color from daily stressors.\u003c\/p\u003e \u003cp\u003eClosing: Elevate your blonde maintenance routine with Label.m Brightening Blonde Balm. Key selling points: targeted brassiness reduction for cooler blondes, conditioning that detangles and smooths without weighing hair down, color-safe formula for color-treated hair, and flexible usage—wash-out or leave-in for tailored brightness and softness.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Label.M","offers":[{"title":"Default Title","offer_id":50712503484747,"sku":"LBMLBMF36575725","price":6.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1642617725-89791200.jpg?v=1760752233","url":"https:\/\/www.directbeauty.co.uk\/products\/label-m-brightening-blonde-balm-100ml","provider":"Direct Beauty","version":"1.0","type":"link"}