{"product_id":"label-m-gentle-cleansing-shampoo-300ml","title":"Label.M Gentle Cleansing Shampoo 300ml","description":"\u003cdiv\u003e\n\u003ch1\u003eLabel.M Gentle Cleansing Shampoo 300ml\u003c\/h1\u003e \u003cp\u003eExperience a salon-grade cleanse that respects your hair’s natural balance with Label.M Gentle Cleansing Shampoo. Thoughtfully engineered for daily use, this lightweight formula purifies the scalp and hair without stripping away essential moisture, helping to maintain softness, bounce, and manageability between washes. The result is clean, refreshed hair that feels light and comfortable from root to tip.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGentle cleansing action crafted with mild surfactants that remove buildup from styling products and environmental exposure while preserving natural oils.\u003c\/li\u003e \u003cli\u003eLightweight, non-greasy formula that leaves hair feeling clean and refreshed without weighing it down.\u003c\/li\u003e \u003cli\u003epH-balanced approach to support scalp comfort and overall hair health during regular use.\u003c\/li\u003e \u003cli\u003eDesigned for everyday use and compatible with a wide range of hair types and styling routines.\u003c\/li\u003e \u003cli\u003eCreates a smooth foundation for styling products, helping to improve manageability and ease of detangling.\u003c\/li\u003e \u003cli\u003eGenerous 300ml bottle offers long-lasting value for daily showers and routine hair care.\u003c\/li\u003e \u003cli\u003eDelicate, salon-grade fragrance that leaves hair smelling clean and fresh without overpowering the senses.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e\n\u003cp\u003eFragrance notes: A clean, modern aroma that feels bright and uplifting. Top notes offer subtle citrus freshness with a crisp, airy feel. Heart notes bring delicate florals that read sophisticated and unisex, while the base settles into a soft, comforting musk with light woody undertones. The overall impression is a fresh, salon-inspired scent that remains noticeable yet refined—perfect for everyday use without overpowering fragrance sensitivity. Fragrance is designed to be enduring but gentle, so hair retains a clean, refined scent after washing.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly with warm water to open the hair cuticles and prepare for cleansing.\u003c\/li\u003e \u003cli\u003eDispense a small amount of shampoo into hands and apply to the scalp, then work into a rich lather from scalp to ends.\u003c\/li\u003e \u003cli\u003eMassage gently in slow circular motions to cleanse the scalp while distributing the formula through the lengths.\u003c\/li\u003e \u003cli\u003eRinse completely with water until no residue remains.\u003c\/li\u003e \u003cli\u003eRepeat once if you need a deeper cleanse, then follow with your preferred conditioner or treatment.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose Label.M Gentle Cleansing Shampoo\u003c\/h2\u003e\n\u003cp\u003eThis gentle cleansing shampoo is purpose-built for everyday use, delivering a refreshing cleanse without compromising hair texture or scalp comfort. The formula respects the hair’s natural moisture barrier, helping to maintain softness and flexibility between washes. It pairs seamlessly with Label.M styling products, creating a cohesive routine that supports healthy-looking, manageable hair.\u003c\/p\u003e \u003ch2\u003eWhy it’s a smart choice for your routine\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOffers a reliable, daily cleanse suited to busy lifestyles without requiring harsh or heavy formulations.\u003c\/li\u003e \u003cli\u003eSupports scalp comfort and hair manageability, making it easier to style after washing.\u003c\/li\u003e \u003cli\u003eCompatible with the broader Label.M product family for a consistent, salon-grade regimen.\u003c\/li\u003e \u003cli\u003eGenerous 300ml size provides lasting value for home use and shared households.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eClosing note: For those seeking a dependable, everyday shampoo that cleanses gently while preserving hair softness and scalp comfort, Label.M Gentle Cleansing Shampoo 300ml is a smart, salon-inspired addition to your routine. Key selling points: gentle cleansing without stripping moisture, salon-grade fragrance that’s refined and unobtrusive, and a 300ml bottle designed for daily use and long-term value.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Label.M","offers":[{"title":"Default Title","offer_id":55963111424331,"sku":"LBMLBMF36570454","price":14.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1663163594-60189500.jpg?v=1763947231","url":"https:\/\/www.directbeauty.co.uk\/products\/label-m-gentle-cleansing-shampoo-300ml","provider":"Direct Beauty","version":"1.0","type":"link"}