{"product_id":"label-m-matt-paste-50ml","title":"Label.m Matt Paste 50ml","description":"\u003cdiv\u003e\n\u003ch1\u003eLabel.m Matt Paste 50ml\u003c\/h1\u003e \u003cp\u003eDiscover a versatile matte-hair styling solution from Label.m that delivers natural texture, flexible hold, and a clean, non-shiny finish. The 50ml jar is designed for everyday use and travel, making it easy to sculpt everything from textured bedhead to sharper, professional looks. This lightweight paste provides movement without heaviness, washes out easily, and works across a range of hair types and lengths.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eMatte finish for natural texture with no visible shine.\u003c\/li\u003e \u003cli\u003eFlexible hold that lets you redefine your style as it dries.\u003c\/li\u003e \u003cli\u003eLightweight, non-sticky feel that controls flyaways without weighing hair down.\u003c\/li\u003e \u003cli\u003eEasy wash-out with shampoo, leaving minimal residue behind.\u003c\/li\u003e \u003cli\u003eSuitable for short to mid-length hair and longer styles that benefit from separation and definition.\u003c\/li\u003e \u003cli\u003eCompact 50ml size is ideal for your gym bag, travel kit, or daily carry.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eDispense a small amount (pea-sized) onto your fingertips and warm it up between your palms until smooth.\u003c\/li\u003e \u003cli\u003eDistribute evenly through towel-dried or dry hair, starting at the back and working forward for even coverage.\u003c\/li\u003e \u003cli\u003eStyle with your fingers for texture and a natural matte finish, or use a comb for more defined shapes.\u003c\/li\u003e \u003cli\u003eFor extra hold, apply a touch more and shape as needed; allow a few minutes to set before final adjustments.\u003c\/li\u003e \u003cli\u003eRefresh your look later in the day by reworking a small amount through the style.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Label.m Matt Paste\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eNatural-looking matte texture that adds depth and separation without shine.\u003c\/li\u003e \u003cli\u003eFlexible hold that moves with you, preventing stiff, unnatural rigidity.\u003c\/li\u003e \u003cli\u003eResidue-free wash-out, making it ideal for daily use and color-treated hair.\u003c\/li\u003e \u003cli\u003eVersatile performance across a wide range of hair lengths and styles, from textured crops to longer layered looks.\u003c\/li\u003e \u003cli\u003eProfessional-grade formula that delivers salon-worthy texture at home.\u003c\/li\u003e \u003cli\u003eTravel-friendly 50ml packaging for on-the-go styling and quick touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing:\u003c\/b\u003e Label.m Matt Paste 50ml offers reliable matte texture, flexible hold, and easy wash-out in a compact, travel-ready jar. It’s designed for real-world styling—from casual bedhead to polished, defined looks—without sacrificing movement or comfort. Key selling points: matte finish, adaptable hold, effortless wash-out, versatile across hair types and lengths, and a convenient 50ml size that fits your routine and cart wherever you go.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Label.M","offers":[{"title":"Default Title","offer_id":55964369420619,"sku":"S10003395","price":17.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1618918558-51858300.jpg?v=1763948901","url":"https:\/\/www.directbeauty.co.uk\/products\/label-m-matt-paste-50ml","provider":"Direct Beauty","version":"1.0","type":"link"}