{"product_id":"label-m-treatment-shampoo-300ml","title":"Label M Treatment Shampoo 300ml","description":"\u003cdiv\u003e\n\u003ch1\u003eLabel M Treatment Shampoo 300ml – Cleanse \u0026amp; Condition for Colour-Treated Hair\u003c\/h1\u003e \u003cp\u003eLabel M Cleanse \u0026amp; Condition Treatment Shampoo 300ml is a lightweight, daily cleanser formulated specifically for coloured and chemically treated hair. It delivers a balanced, gentle wash that nourishes without weighing strands down, helping color stay vibrant and shine endure. Enriched with Vitamins B5, H and E, this shampoo rebuilds weak, fragile hair and provides essential moisture that penetrates deep into the hair shaft. The exclusive Enviroshield complex shields hair from heat styling and UV damage, keeping your color and texture radiant between salon visits.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eLightweight daily cleanser designed for coloured and chemically treated hair\u003c\/li\u003e \u003cli\u003eVitamins B5 (panthenol), H (biotin) and E provide nourishment, moisture, and protection\u003c\/li\u003e \u003cli\u003eEnviroshield complex guards against heat styling and UV damage\u003c\/li\u003e \u003cli\u003eRebuilds weak, fragile hair while delivering moisture from roots to tips\u003c\/li\u003e \u003cli\u003eColor-safe formula helps maintain dye vibrancy and natural shine\u003c\/li\u003e \u003cli\u003eSuitable for everyday use to support healthier scalp and hair texture\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eApply to wet hair, massage gently into the scalp and through the lengths, then rinse thoroughly.\u003c\/li\u003e \u003cli\u003e \u003c\/li\u003e \u003cli\u003eFor deeper nourishment, leave on for 1–2 minutes before rinsing.\u003c\/li\u003e \u003cli\u003e \u003c\/li\u003e \u003cli\u003eFollow with Label M Treatment Conditioner for enhanced moisture and detangling.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Label M Treatment Shampoo\u003c\/h2\u003e\n\u003cp\u003eThis shampoo is purpose-built for color-treated and chemically processed hair, offering a cleansing experience that respects delicate strands while delivering essential moisture. The vitamin blend supports strand strength and resilience, helping to reduce breakage over time and promote healthier, more manageable hair. Enviroshield provides proactive defense against heat styling and UV exposure, two major culprits in color fade and cuticle wear. With a lightweight formula that won’t cling to the scalp or weigh hair down, it’s ideal for maintaining salon-like color, texture, and vitality between visits.\u003c\/p\u003e \u003ch2\u003eClosing Message \u0026amp; Key Selling Points\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e color-safe daily cleanse, strengthens and hydrates from the roots, heat and UV protection with Enviroshield, vitamin-packed formula for fragile hair, lightweight without buildup, salon-grade care at home.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Label.M","offers":[{"title":"Default Title","offer_id":55965927309643,"sku":"H15995","price":14.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1668166433-93803700.jpg?v=1763951998","url":"https:\/\/www.directbeauty.co.uk\/products\/label-m-treatment-shampoo-300ml","provider":"Direct Beauty","version":"1.0","type":"link"}