{"product_id":"lancome-idole-aura-50ml-edp-spray","title":"Lancome Idole Aura 50ml EDP Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eLancome Idole Aura 50ml EDP Spray\u003c\/h1\u003e \u003cp\u003eLancome Idôle Aura is a luminous Floral Woody Musk fragrance created for women who embrace modern, confident elegance. Released in 2021, this scent is the brainchild of Shyamala Maisondieu, Adriana Medina-Baez and Nadège Le Garlantezec, combining radiant florals with a sun-kissed, salty warmth that leaves a refined, memorable impression.\u003c\/p\u003e \u003cp\u003eWhat makes Idôle Aura stand out is its unexpected salted facet that enhances the floral core without tipping into sweetness. The result is a versatile fragrance that transitions gracefully from daytime polish to evening intrigue, ideal for professional settings, social occasions, and intimate moments alike.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eTop notes of Salt, Rose, and Bergamot deliver an immediate, ocean-bright opening with a romantic rosy glow.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eHeart notes of Rose and Jasmine form a lush, velvety floral core that feels luxurious and approachable.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBase notes of Bourbon Vanilla, Salt, Musk, and Heliotrope create a creamy, powdery warmth with lasting skin-scent intimacy.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFloral Woody Musk fragrance profile designed for women who want an elegant, contemporary signature scent.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e50ml bottle provides a wearable balance of longevity and sillage for everyday use or special occasions.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes (Detailed)\u003c\/h2\u003e \u003cp\u003eTop: Salt, Rose, Bergamot\u003c\/p\u003e\n\u003cp\u003eMiddle: Rose, Jasmine\u003c\/p\u003e\n\u003cp\u003eBase: Bourbon Vanilla, Salt, Musk, Heliotrope\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eApply to pulse points: wrists, inner elbows, and the throat base to catch warmth and radiate the scent as you move.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eHold the bottle 12–15 inches away and spray a light veil to avoid overpowering the room or your fragrance profile.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLayer with a matching Idôle Aura body lotion or shower gel to extend longevity and maintain a cohesive scent experience.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eReapply as needed for extended wear during the day or evening, especially in cooler weather when projection can fade.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight to preserve the integrity of the notes and overall balance.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose Idôle Aura\u003c\/h2\u003e \u003cp\u003eIdôle Aura offers a distinctive salted floral experience that reads as modern, refined, and effortlessly chic. The combination of crisp top notes and a warm, vanilla-musk base creates a fragrance that feels bright and uplifting early in the day, then gracefully settles into a soft, lasting aura as it dries down. This versatility makes it suitable for office wear, social events, and intimate nights without needing a wardrobe switch.\u003c\/p\u003e \u003cp\u003eIdeal for: women who want a polished, contemporary fragrance with a hint of oceanic brightness and a comforting, creamy finish. It’s a thoughtful choice for those who value a scent that evolves with their mood and environment.\u003c\/p\u003e \u003ch2\u003eClosing Message + Key Selling Points\u003c\/h2\u003e \u003cp\u003eIdôle Aura by Lancôme is a sophisticated update to the Idôle line, blending radiant florals with a salted warmth that feels both fresh and timeless. The 50ml format is perfectly portable for daily carry, travel, and gifting, while the fragrance’s balanced projection ensures you leave a memorable impression without overwhelming those around you.\u003c\/p\u003e \u003cp\u003eKey selling points: distinctive salted floral profile that stands out in a sea of florals; refined vanilla-musk base that adds lasting warmth; versatile wear across casual to formal settings; crafted by renowned perfumers for a premium boutique-quality experience; compact 50ml bottle delivers premium fragrance without bulk.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Lancome","offers":[{"title":"Default Title","offer_id":50712365891915,"sku":"LAN476287","price":68.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1674477565-81437600.jpg?v=1760741644","url":"https:\/\/www.directbeauty.co.uk\/products\/lancome-idole-aura-50ml-edp-spray","provider":"Direct Beauty","version":"1.0","type":"link"}