{"product_id":"lor153533","title":"L'Oreal Professionnel Serie Expert Absolut Repair Molecular Shampoo 300ml","description":"\u003cdiv\u003e\n\u003ch1\u003eL'Oréal Professionnel Serie Expert Absolut Repair Shampoo 300ml\u003c\/h1\u003e\n\u003cp\u003eRestore structural integrity and vibrancy to heavily processed, brittle strands with this professional-grade repairing shampoo engineered for instant transformation. Infused with a targeted blend of Gold Quinoa extract and hydrolyzed proteins derived from wheat, corn, and soy, this formula penetrates the hair fiber to reinforce weakened zones from within. The creamy, lightweight texture delivers a soft yet effective cleanse, eliminating buildup without stripping moisture or weighing down the strand. Clinical testing demonstrates a reduction of resurface damage by up to 77 percent after just five applications, while the specialized conditioning agents smooth the cuticle to enhance manageability. When incorporated into the recommended repair regimen including the Absolut Repair Mask, hair reflects light with up to 7 times greater shine. This salon-approved base revitalizes compromised tresses, returning radiance and elasticity to over-thermally or chemically stressed locks.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eGold Quinoa \u0026amp; Protein Synergy:\u003c\/b\u003e Fortified with Chenopodium Quinoa Seed Extract alongside Hydrolyzed Wheat, Corn, and Soy Proteins to actively resurface the fibers, rebuild internal strength, and prevent future breakage.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e\n\u003cb\u003eDramatic Damage Reduction:\u003c\/b\u003e Visibly diminishes surface imperfections and roughness, delivering up to 77 percent less surface damage compared to classical shampoos, resulting in a smoother hair wall.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e\n\u003cb\u003eInstant Hydration \u0026amp; Nutrition:\u003c\/b\u003e Provides immediate moisture absorption and deep nutritional support to combat dryness, friction, and fragility associated with frequent coloring, bleaching, or heat styling.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e\n\u003cb\u003eWeightless Cleansing Action:\u003c\/b\u003e Formulated with a creamy consistency that lathers easily and rinses cleanly, leaving hair柔软 without stiffness or residual heaviness that compromises volume.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e\n\u003cb\u003eSignificant Shine Enhancement:\u003c\/b\u003e Produces up to 7 times more shine when used consistently with the Absolut Repair Mask and Leave-In Spray, maximizing light reflection and color luminosity.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e\n\u003cb\u003eProfessional Hairdresser Choice:\u003c\/b\u003e Trusted and utilized by industry professionals for its reliable performance in restoring healthy appearance and tactile softness to damaged hair systems.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e\n\u003cb\u003eDual Phase Application:\u003c\/b\u003e Optimized for a double-shampoo routine where the first pass purifies and the second treats, allowing deeper penetration of active repair ingredients.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePour an appropriate amount into palms and distribute evenly across wet hair, massaging gently from the nape to the tips to create a rich lather.\u003c\/li\u003e\n\u003cbr\u003e\nLi\u0026gt;Rinse thoroughly with warm water to wash away impurities, sebum, and styling residues before applying any subsequent treatments.\n\u003cbr\u003e\n\u003cli\u003eFor intensive restoration, repeat the shampooing process a second time; use the initial cleanse to purify the scalp and the second application to deliver reparative benefits.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eAlways follow with the Absolut Repair Conditioner or Mask to lock in nutrients, and finish with the 10-In-1 Multi-Benefits Spray for thermal protection and hold.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Shampoo\u003c\/h2\u003e\n\u003cp\u003eSelect this shampoo when your hair shows signs of extreme fatigue, split ends, porosity, or loss of definition due to mechanical stress or cosmetic interventions. Unlike harsh everyday cleansers, this formula focuses on rebuilding the hair's surface architecture using nutrient-dense proteins and botanical extracts. It effectively bridges the gap between deep cleaning and delicate maintenance, ensuring that damaged hair receives the protection it needs during the wash phase. By integrating this product, you establish a critical foundation for the entire repair protocol, enabling conditions to penetrate more effectively and ensuring long-term resilience with every use.\u003c\/p\u003e \u003ch2\u003eClosing Message\u003c\/h2\u003e\n\u003cp\u003eSustainably regain lost vitality and confidence with a definitive solution for damaged hair. This shampoo leverages Gold Quinoa and protein science to visibly resurface trauma, cut surface flaws by 77 percent, and amplify shine up to 7 fold. Its weightless nourishment revives softness and control without compromising movement. Elevate your home care routine with this professional standard and commit to enduring strength, hydration, and beauty.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":58367557599563,"sku":"LOR153533","price":20.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/l-oreal-professionnel-absolut-repair-molecular-strengthening-shampoo-for-damaged-hair-300ml.jpg?v=1788635786","url":"https:\/\/www.directbeauty.co.uk\/products\/lor153533","provider":"Direct Beauty","version":"1.0","type":"link"}