{"product_id":"lor268527","title":"L'Oréal Professionnel Serie Expert Vitamino Color Spectrum Shampoo 300ml","description":"\u003cdiv\u003e\n\u003ch1\u003eL'Oréal Professionnel Serie Expert Vitamino Color Spectrum Shampoo 300ml\u003c\/h1\u003e\n\u003cp\u003eKeep your salon-fresh color glowing long after you leave the chair with the L'Oréal Professionnel Serie Expert Vitamino Color Spectrum Shampoo. This targeted formula fights the natural oxidation that causes pigments to dull or shift over time. You get a refreshing clean that removes invisible pollution and chlorine without stealing away your carefully chosen shade.\u003c\/p\u003e\n\u003cp\u003eThe enhanced blend works deep inside the hair fiber to reinforce weak spots where breaking starts. Every wash helps maintain the structural integrity of your color treatment, letting you rock brighter highlights and deeper dimmers for less time. Your locks feel instantly smoother, easier to detangle, and significantly more resistant to heat styling damage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eVibrancy Shield: \u003c\/b\u003eAbsorbs impurities to stop color from turning brassy or washed out.\u003c\/li\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cb\u003ePigment Lock: \u003c\/b\u003eStrengthens strands to hold onto dye molecules, extending the life of your last appointment.\u003c\/li\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cb\u003eGentle Purification: \u003c\/b\u003eCleanses roots effectively without drying out delicate dyed lengths or scalp.\u003c\/li\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cb\u003eHeat Defense Prep: \u003c\/b\u003eSmooths surface texture to help protect hair when you blow dry or straighten later.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStop settling for flat, lifeless shades halfway through the month because your current products aren't strong enough. This shampoo tackles the two biggest enemies of colored hair—water-induced fading and heat stress—with clinical precision. You enjoy a rich, silky lather that rinses completely off. There is no heavy residue left behind to weigh down fine color-treated hair or make it limp.\u003c\/p\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003ePour a generous amount into your palm and apply to thoroughly wet hair, rubbing into the scalp and working down the ends.\u003c\/li\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cli\u003eMassage thoroughly until a rich foam builds, focusing on roots to lift away oils and previous styling products.\u003c\/li\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cli\u003eRinse completely with lukewarm water to seal the cuticle and lock in your new tonal brilliance.\u003c\/li\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cli\u003eFollow immediately with your matching Vitamino Color Spectrum conditioner to complete the full care routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eStock up on reliable color care that actually performs from the very first drop. With the convenient 300ml size, you can trust this essential staple to keep your masterpiece vivid through every shower. Add it to your cart today to extend the lifespan of your investment.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L'Oréal","offers":[{"title":"Default Title","offer_id":66054782878086,"sku":"LOR268527","price":19.5,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.directbeauty.co.uk\/products\/lor268527","provider":"Direct Beauty","version":"1.0","type":"link"}