{"product_id":"loreal-false-lash-architect-4d-10-5ml-black","title":"L'Oreal False Lash Architect 4D 10.5ml - Black","description":"\u003cdiv\u003e\n\u003ch1\u003eL'Oréal False Lash Architect 4D Mascara | 10.5ml | Black\u003c\/h1\u003e \u003cp\u003eAchieve a dramatic, false-lash effect with L’Oréal False Lash Architect 4D Mascara in a sleek 10.5ml tube. Designed to lift, lengthen, and separate each lash, this mascara delivers multi-dimensional definition without clumping. The rich black formula coats from root to tip for visible volume that stays in place all day, while the lightweight texture ensures comfortable wear from morning to night. Perfect for creating bold, eye-opening looks whether you’re heading to the office or stepping out for an evening out.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e4D wand design engineered to coat, lift, and separate every lash for a multidimensional lash look\u003c\/li\u003e\n\u003cli\u003eBuildable black formula allows you to go from everyday definition to dramatic volume\u003c\/li\u003e\n\u003cli\u003eClump-free glide with smooth separation to create a true false-lash effect\u003c\/li\u003e\n\u003cli\u003eLong-wearing formula resists smudging and flaking throughout the day\u003c\/li\u003e\n\u003cli\u003eLightweight, comfortable feel on lashes so you can wear it all day\u003c\/li\u003e\n\u003cli\u003eEasy removal with standard makeup remover, minimizing tugging at the delicate lash line\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003ePosition the wand at the base of your upper lashes and gently wiggle as you sweep upward from root to tip to lift and separate.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eApply a first coat from root to tip for natural definition; let the formula set briefly, then add a second coat for extra volume and drama.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFor lower lashes, use a light, short stroke to avoid clumping and ensure precise definition.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFinish with a quick pass at the lash tips to refine the edge and achieve a feathered, elongated finish.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose This Mascara\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eDedicated to delivering a true false-lash effect without the need for strips or individual lashes\u003c\/li\u003e\n\u003cli\u003eVersatile formula that scales from subtle definition to bold drama depending on application\u003c\/li\u003e\n\u003cli\u003eSmudge- and flake-resistant wear keeps your look intact from morning coffee to late-night events\u003c\/li\u003e\n\u003cli\u003eRich black pigment delivers intense depth that brightens the eye area\u003c\/li\u003e\n\u003cli\u003eSmooth removal reduces rubbing or tugging, helping protect lash health over time\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eClosing message: If you crave dramatic, high-impact lashes with long-wear comfort, L’Oréal False Lash Architect 4D Mascara in Black is a standout choice. Key selling points: multidimensional 4D wand for lift and separation, buildable volume for customizable intensity, smudge-resistant formula that lasts through your day, and a user-friendly removal experience that respects lash health.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55964404678987,"sku":"E36038","price":19.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1620191284-43321800.jpg?v=1763948955","url":"https:\/\/www.directbeauty.co.uk\/products\/loreal-false-lash-architect-4d-10-5ml-black","provider":"Direct Beauty","version":"1.0","type":"link"}