{"product_id":"loreal-hair-expertise-mask-pure-color-200ml","title":"L'Oreal Hair Expertise Mask Pure Color 200ml","description":"\u003cdiv\u003e\n\u003ch1\u003eL'Oreal Hair Expertise Mask Pure Color 200ml\u003c\/h1\u003e \u003cp\u003eDiscover targeted care for color-treated hair with the L\\'Oreal Hair Expertise Mask Pure Color. This rich conditioning treatment nourishes and restores softness while helping preserve vibrancy between salon visits. Designed for dyed, highlighted, or balayage hair, it rebuilds the hair’s surface and leaves strands feeling smooth, manageable, and looking luminous. The 200 ml jar offers lasting value for a routine that protects color, supports shine, and minimizes damage from washing and styling.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eColor protection helps extend vibrancy and reduce color fade between colorings\u003c\/li\u003e\n\u003cli\u003eDeep conditioning restores moisture, leaving hair softer and more flexible\u003c\/li\u003e\n\u003cli\u003eFrizz control and natural-looking shine for a polished finish\u003c\/li\u003e\n\u003cli\u003eLightweight formula that nourishes without weighing hair down\u003c\/li\u003e\n\u003cli\u003eEasy rinse-off, making it suitable for a quick, effective weekly routine\u003c\/li\u003e\n\u003cli\u003eIdeal for color-treated hair and compatible with color-safe hair care routines\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply to freshly washed, towel-dried hair, focusing on mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eLeave on for 3–5 minutes for everyday conditioning, or 7–10 minutes for deeper nourishment\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until the product is completely removed\u003c\/li\u003e\n\u003cli\u003eUse 1–2 times per week or as needed based on your hair’s moisture needs and color-treated status\u003c\/li\u003e\n\u003cli\u003eFollow with your favorite color-safe shampoo or use as part of a complete color-care routine\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\n\u003cp\u003eFor color-treated hair, this mask delivers targeted hydration and protection to help preserve tone while renewing softness and manageability. L’Oreal Paris Hair Expertise blends a color-focused formula that supports color longevity and a healthier hair surface, making it a practical at-home alternative to salon conditioning. The 200 ml size provides long-lasting use, fits into regular hair-care routines, and is suitable for a wide range of color-treated shades, including brunette, blonde, and red tones.\u003c\/p\u003e \u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone who dyes their hair or uses color-enhancing routines and wants to maintain vibrant color while repairing dryness and improving texture. Suitable for all hair types that require color protection without weighing hair down.\u003c\/p\u003e \u003ch2\u003eClosing\u003c\/h2\u003e\n\u003cp\u003eKey selling points: salon-grade color protection and intense conditioning in a convenient 200 ml jar, lightweight formula that restores softness and shine without heaviness, easy weekly routine that fits into busy schedules, and proven efficacy for color-treated hair. Choose the L\\'Oreal Hair Expertise Pure Color Mask to keep color vibrant, hair supple, and styling effortless day after day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55963855814987,"sku":"V788843","price":39.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1592231170-45421100.jpg?v=1763948316","url":"https:\/\/www.directbeauty.co.uk\/products\/loreal-hair-expertise-mask-pure-color-200ml","provider":"Direct Beauty","version":"1.0","type":"link"}