{"product_id":"loreal-inoa-ammonia-free-hair-colour-60g-10-lightest-blonde","title":"Loreal Inoa Ammonia Free Hair Colour 60G - 10 Lightest Blonde","description":"\u003cdiv\u003e\n\u003ch1\u003eLoreal Inoa Ammonia Free Hair Colour 60G - 10 Lightest Blonde\u003c\/h1\u003e \u003cp\u003eStep into salon-quality color at home with Loreal Inoa Ammonia Free Hair Colour in the shade 10 Lightest Blonde. This 60g color cream is part of L’Oréal Professionnel INOA, a pioneering ammonia-free system engineered for gentler, more comfortable coloring while delivering high-impact blonde results. The formula emphasizes color performance with a conditioning foundation, so you get luminous lift without compromising hair integrity.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eAmmonia-free formula designed for a gentler coloring experience with lower odor, helping you color with confidence at home.\u003c\/li\u003e \u003cli\u003eINOA Oil Delivery System provides even color uptake and lasting shine by delivering conditioning agents with the color molecules.\u003c\/li\u003e \u003cli\u003eLightest blonde shade (10) that creates a natural, luminous result with a balanced blend of warmth and cool undertones.\u003c\/li\u003e \u003cli\u003eStrong, even grey coverage for a uniform look from roots to ends, reducing the need for touch-ups between applications.\u003c\/li\u003e \u003cli\u003eConditioning properties help preserve hair softness and manageability during and after the color process.\u003c\/li\u003e \u003cli\u003eNon-drip, easy-to-apply cream texture designed for clean root-to-length application and precise results.\u003c\/li\u003e \u003cli\u003eLong-lasting color with fade resistance, helping you maintain a vibrant blonde for weeks with proper care.\u003c\/li\u003e \u003cli\u003eSuitable for sensitive scalps and color regimes that prioritize comfort without sacrificing performance.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003ePatch test 48 hours before application and follow all safety instructions on the package.\u003c\/li\u003e \u003cli\u003ePut on gloves and protect clothing; mix the color with the compatible INOA developer as directed on the box.\u003c\/li\u003e \u003cli\u003eSection hair and begin applying at the roots, then distribute color through lengths for even coverage.\u003c\/li\u003e \u003cli\u003eLeave processing time as indicated on the instructions, typically within the range provided on the box; do not exceed the recommended duration.\u003c\/li\u003e \u003cli\u003eRinse thoroughly with warm water until the water runs clear; apply the provided conditioner or a color-safe conditioner for nourishment.\u003c\/li\u003e \u003cli\u003eRinse again if needed and style as usual; follow up with color-safe shampoo to maintain vibrancy.\u003c\/li\u003e \u003cli\u003eFor maintenance, refresh at recommended intervals (often every 4–6 weeks) to keep the 10 Lightest Blonde tone looking pristine.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose Loreal Inoa Ammonia Free Hair Colour 60G - 10 Lightest Blonde\u003c\/h2\u003e \u003cp\u003eChoosing INOA means opting for a salon-grade blonde result with a gentler color experience. The ammonia-free formula minimizes scalp irritation and reduces strong odors, making home color sessions more comfortable. The shade 10 Lightest Blonde delivers a luminous, natural-looking platinum-blonde result that blends seamlessly with cooler or neutral undertones, depending on your starting level. The Oil Delivery System ensures even distribution of color and conditioning actives, delivering shine and softness while the hair is colored. Plus, the long-lasting tone and strong coverage help you maintain a vibrant blonde with ongoing color care. This 60g tube is designed for precise application, making it ideal for touch-ups and maintaining a professional-looking finish between salon visits.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing message\u003c\/strong\u003e: Embrace a refined, salon-quality blonde at home with INOA’s ammonia-free technology, targeted conditioning, and reliable lift to shade 10. This is a thoughtful choice for those seeking comfortable, effective blonde color that respects hair health while delivering visible, durable results.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55963528397131,"sku":"B84308","price":8.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1668418124-46933900.jpg?v=1763947682","url":"https:\/\/www.directbeauty.co.uk\/products\/loreal-inoa-ammonia-free-hair-colour-60g-10-lightest-blonde","provider":"Direct Beauty","version":"1.0","type":"link"}