{"product_id":"loreal-inoa-mochas-7-18-ammonia-free-coloration-60g","title":"Loreal Inoa Mochas 7.18 Ammonia Free Coloration 60G","description":"\u003cdiv\u003e\n\u003ch1\u003eL’Oréal Inoa Mochas 7.18 Ammonia-Free Coloration (60G) – Rich Mocha Shade\u003c\/h1\u003e \u003cp\u003eDiscover a salon-quality color experience with L’Oréal Inoa Mochas 7.18. This ammonia-free system delivers a multi-dimensional mocha tone designed for natural-looking depth on brunette to dark blonde hair. Built on INOA technology, it uses the Oil Delivery System (ODS2) to carry pigment with conditioning ingredients, reducing scalp irritation and odor while preserving hair’s inner strength.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eAmmonia-free formula for a gentler coloring experience with significantly reduced odor\u003c\/li\u003e \u003cli\u003eINOA ODS2 Oil Delivery System delivers pigment through conditioning oils, helping minimize damage and leaving hair feeling softer\u003c\/li\u003e \u003cli\u003e7.18 Mochas shade provides rich mocha tones with natural dimension for seamless blending with base color\u003c\/li\u003e \u003cli\u003eExcellent grey coverage with even, uniform results\u003c\/li\u003e \u003cli\u003eLong-lasting color with improved shine and vitality\u003c\/li\u003e \u003cli\u003e60 g colorant component designed for professional-grade results and convenient touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose L’Oréal Inoa Mochas 7.18\u003c\/h2\u003e \u003cp\u003eOpting for this shade means choosing a modern, comfort-first color experience. The ammonia-free formula minimizes scalp irritation and odor, making it suitable for sensitive scalps. ODS2 technology delivers pigment with conditioning care, helping to maintain hair strength during processing. The mocha family offers a versatile, natural look that adds depth and movement without appearing flat. It’s ideal for anyone seeking a sophisticated, salon-grade brunette or dark blonde transformation at home or in a salon setting with predictable, reliable results.\u003c\/p\u003e \u003ch2\u003eWho it’s ideal for\u003c\/h2\u003e \u003cp\u003ePerfect for individuals wanting a multi-dimensional mocha shade on brunette or dark blonde hair, especially those seeking a gentler, odor-reduced color process with strong grey coverage and lasting vibrancy.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003ePatch test 48 hours before application to check for an allergy or sensitivity\u003c\/li\u003e \u003cli\u003eMix the colorant with the recommended developer according to the included instructions\u003c\/li\u003e \u003cli\u003eSection hair and apply color from roots to mid-lengths, then apply to mid-lengths and ends as needed\u003c\/li\u003e \u003cli\u003eLeave for the processing time specified in the instructions, monitoring color development\u003c\/li\u003e \u003cli\u003eRinse thoroughly with lukewarm water until the water runs clear\u003c\/li\u003e \u003cli\u003eShampoo with a color-safe formula and apply the included conditioner or a color-protecting conditioner\u003c\/li\u003e \u003cli\u003eDry and style as usual; follow up with color-safe maintenance products to extend life of the shade\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhat to expect after color\u003c\/h2\u003e \u003cp\u003eExpect a rich mocha tone with natural depth and shine. Color fidelity remains strong with proper aftercare—avoid excessive heat and use products designed to protect color longevity.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSalons-grade results, now easier to achieve at home, with the benefits you expect from a premium color system: ammonia-free comfort, conditioning care during processing, and a resilient mocha shade that stays vibrant over time. Key selling points: odor-reduced formula, advanced pigment delivery with conditioning oils, rich multi-dimensional mocha, excellent grey coverage, and compact 60 g packaging for convenient touch-ups or one-off color refreshes. Choose Inoa Mochas 7.18 for a sophisticated, natural-looking transformation that respects hair integrity while delivering salon-quality depth and shine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55963371602251,"sku":"B89729","price":15.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1759327098-01623600.png?v=1763947547","url":"https:\/\/www.directbeauty.co.uk\/products\/loreal-inoa-mochas-7-18-ammonia-free-coloration-60g","provider":"Direct Beauty","version":"1.0","type":"link"}