{"product_id":"loreal-paris-false-lash-wings-black-7ml","title":"L'Oreal Paris False Lash Wings Black 7ml","description":"\u003cdiv\u003e\n\u003ch1\u003eL'Oreal Paris False Lash Wings Mascara - Black, 7ml\u003c\/h1\u003e \u003cp\u003eElevate your eye game with a mascara that delivers a bold, winged-lash effect without the need for extensions. L'Oreal Paris False Lash Wings creates instant volume at the roots and stretches lashes outward for a dramatic, fanned look that mimics salon-inspired lashes. The jet-black shade provides intense definition, while the buildable formula lets you go from day-to-night with ease.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWinged-lash technology: volumizes at the roots and fans lashes outward to create a distinctive winged-eye silhouette.\u003c\/li\u003e \u003cli\u003ePremium brush design: tailored to lift, separate, and coat every lash from inner to outer corners for a cohesive lash fan.\u003c\/li\u003e \u003cli\u003eBuildable coverage: apply one coat for everyday definition, add a second for fuller, more dramatic impact without clumping.\u003c\/li\u003e \u003cli\u003eLong-lasting wear: smudge- and flake-resistant formula designed to hold shape from morning to evening.\u003c\/li\u003e \u003cli\u003eJet-black pigment: creates high-contrast lashes that intensify eye color and enhance overall makeup looks.\u003c\/li\u003e \u003cli\u003eEasy removal: formulа allows for clean removal at day's end without excessive force or rubbing.\u003c\/li\u003e \u003cli\u003eSuitable for multiple lash types: enhances short, straight, or naturally sparse lashes by adding lift and dimension.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStart at the base of the lashes near the inner corner of the eye; glide the wand upward toward the tips to deposit product at the roots for maximum volume.\u003c\/li\u003e \u003cli\u003eGently wiggle the brush as you move from root to tip to separate lashes and minimize clumping.\u003c\/li\u003e \u003cli\u003eConcentrate on the outer lashes to build the winged effect and widen the eye shape.\u003c\/li\u003e \u003cli\u003eFor more drama, apply a second coat on the outer third of the lashes after the first layer has set briefly.\u003c\/li\u003e \u003cli\u003eFinish by lightly brushing downward or outward to ensure even coverage and a smooth, fanned finish.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Mascara\u003c\/h2\u003e\n\u003cp\u003eYou want a mascara that delivers a bold, eye-opening look without needing falsies. This formula emphasizes the lash base with instant volume while stretching lashes outward for a high-impact winged effect that remains comfortable and breathable across the day. The brush geometry is designed to reach even at the inner corners and to sweep the outer lashes into a precise, lifted fan, giving you a polished, professional look from desk to dinner. Its buildable nature means you control the intensity—perfect for transitions from subtle daytime wear to dramatic evening glam.\u003c\/p\u003e \u003ch2\u003eClosing: Key Selling Points\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eTwo-in-one effect\u003c\/b\u003e—volume at the roots with a precise winged fan at the tips.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEffortless layering\u003c\/b\u003e—apply more coats for a stronger, more dramatic lash line without heavy clumping.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLong-wear formula\u003c\/b\u003e—designed to stay put through daily activities while delivering a clean, defined look.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55965892706635,"sku":"R26218","price":12.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1590234834-01370900.jpg?v=1763951845","url":"https:\/\/www.directbeauty.co.uk\/products\/loreal-paris-false-lash-wings-black-7ml","provider":"Direct Beauty","version":"1.0","type":"link"}