{"product_id":"loreal-professionnel-blondifier-gloss-professional-shampoo-300ml","title":"Loreal Professionnel Blondifier Gloss Professional Shampoo 300ml","description":"\u003cdiv\u003e\n\u003ch1\u003eL’Oréal Professionnel Blondifier Gloss Shampoo 300 ml\u003c\/h1\u003e \u003cp\u003eElevate your blonde hair routine with a salon-grade shampoo that’s crafted to keep color-treated blondes looking radiant. L’Oréal Professionnel Blondifier Gloss Shampoo is designed to neutralize brass and yellow tones while delivering a luminous, glassy shine. The 300 ml bottle is ideal for regular use at home, helping you extend the life of your color between salon visits while leaving hair softer, smoother, and easier to manage.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eNeutralizes brass and yellow tones on blonde hair using violet pigments to maintain cooler, salon-fresh blondes. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGloss-boosting formula that enhances natural shine and creates a refined, reflective surface on each strand. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eColor-safe cleansing that respects color-treated hair, helping preserve vibrancy between color appointments. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProfessional-grade formula designed for home use, delivering salon-like results with an easy-to-hold 300 ml bottle. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuitable for a wide range of blond shades—from platinum to beige and honey blond—while supporting even tone across lengths. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eWet hair thoroughly and apply a generous amount of Blondifier Gloss Shampoo. Massage gently into the scalp and through the lengths to form a rich lather. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse completely, then repeat if desired for an extra cleansing and toning effect. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor enhanced toning, leave the shampoo on 1–3 minutes before rinsing, then follow with Blondifier Gloss Conditioner or treatment for maximum shine and conditioning. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse 2–3 times per week or as needed to maintain cool blond tones and luminous shine, adjusting frequency based on hair porosity and personal preference. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. If product gets into eyes, rinse thoroughly with water. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Blondifier Gloss Shampoo\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eSpecifically formulated for blondes and color-treated hair, helping you preserve cooler tones and reduce brassiness between salon visits. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDelivers a noticeable gloss and shine, giving hair a healthy, reflective finish without weighing it down. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProfessional-grade results at home, enabling you to maintain salon-quality blondes with ease and consistency. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eVersatile for a wide range of blonde shades, ensuring effective toning and care whether you’re sporting platinum, beige, or honey blond. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith Blondifier Gloss Shampoo, you can maintain brighter, cooler-blonde tones while enjoying a smoother, more manageable mane. Regular use supports color longevity and a radiant, salon-like glow every day.\u003c\/p\u003e \u003cp\u003eClosing: Upgrade your blonde routine with a trusted professional formula, enjoy lasting toning benefits, and revel in brighter, more brilliant blondes that you can confidently wear every day. Key selling points: salon-grade results at home, targeted brass neutralization, and lasting shine in a convenient 300 ml bottle.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":53615849603403,"sku":"LOR974375","price":18.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1675268896-09640500.jpg?v=1760748919","url":"https:\/\/www.directbeauty.co.uk\/products\/loreal-professionnel-blondifier-gloss-professional-shampoo-300ml","provider":"Direct Beauty","version":"1.0","type":"link"}