{"product_id":"loreal-professionnel-curl-expression-professional-treatment-90ml","title":"Loreal Professionnel Curl Expression Professional Treatment 90ml","description":"\u003cdiv\u003e\n\u003ch1\u003eL’Oréal Professionnel Curl Expression Professional Treatment 90ml\u003c\/h1\u003e \u003cp\u003eExperience salon-grade curl care with the Curl Expression Professional Treatment. This 90ml bottle delivers a lightweight, nourishing formula designed to define curls, tame frizz, and boost natural bounce without weighing hair down. Crafted for curl-conscious styling, it elevates your at-home routine to mirror a professional salon result.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eDefines curls with natural bounce and separation for a polished, re-styled look.\u003c\/li\u003e \u003cli\u003eLightweight conditioning delivers moisture without heaviness, maintaining movement and softness.\u003c\/li\u003e \u003cli\u003eTargets frizz to tighten curl shape and reduce flyaways in everyday and humid conditions.\u003c\/li\u003e \u003cli\u003eEnhances manageability and shine, making detangling and styling quicker and smoother.\u003c\/li\u003e \u003cli\u003eProfessional formula from L’Oréal Professionnel brings salon-grade curl care into home routines.\u003c\/li\u003e \u003cli\u003eCompact 90ml bottle provides a convenient, travel-friendly option for routines on the go.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eApply a small amount to damp hair after washing, focusing on the mid-lengths to ends.\u003c\/li\u003e \u003cli\u003eDistribute evenly through curls with fingers or a wide-tooth comb to ensure full coverage.\u003c\/li\u003e \u003cli\u003eScrunch or twist curls to encourage defined shapes and natural bounce.\u003c\/li\u003e \u003cli\u003eLet hair air-dry or use a diffuser to maximize curl definition with minimal frizz.\u003c\/li\u003e \u003cli\u003eFor extra definition during the day, lightly refresh by applying a small amount to dry hair as needed.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose this curl treatment\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eTrusted L’Oréal Professionnel formula designed to deliver professional results at home.\u003c\/li\u003e \u003cli\u003eLightweight hydration that defines curls while preserving movement and avoiding stiffness.\u003c\/li\u003e \u003cli\u003eEffective frizz control that helps curls maintain their shape across varying humidity levels.\u003c\/li\u003e \u003cli\u003eEasy daily use with a compact bottle, making it ideal for both regular routines and travel.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eClosing message\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKey selling points:\u003c\/strong\u003e salon-grade curl care from a trusted professional brand, lightweight moisture that won’t weigh hair down, tangible curl definition with frizz control, and a travel-friendly 90ml size for on-the-go styling. Curl Expression brings curated, high-performance care to your daily routine, helping you achieve defined, glossy curls with less effort and more confidence.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":53615878439243,"sku":"LOR069186","price":27.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1678798576-88532600.jpg?v=1760749581","url":"https:\/\/www.directbeauty.co.uk\/products\/loreal-professionnel-curl-expression-professional-treatment-90ml","provider":"Direct Beauty","version":"1.0","type":"link"}