{"product_id":"loreal-professionnel-metal-detox-professional-shampoo-300ml","title":"Loreal Professionnel Metal Detox Professional Shampoo 300ml","description":"\u003cdiv\u003e\n\u003ch1\u003eLoreal Professionnel Metal Detox Shampoo 300ml\u003c\/h1\u003e\n\u003cp\u003eExperience a salon-grade detox for color-treated hair with Loreal Professionnel Metal Detox Shampoo. This professional shampoo is designed to actively remove metal residues that can dull color, weigh hair down, and compromise strength. By targeting minerals and metals that accumulate from hard water, chlorine, and chemical processes, it helps protect your color vibrancy while keeping hair soft, manageable, and ready for styling.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-grade detox formula that targets and neutralizes metallic residues (such as calcium, iron, and copper) that dull color and weaken strands\u003c\/li\u003e \u003cli\u003eAdvanced chelating action helps bind and rinse away metals during cleansing, supporting long-lasting color\u003c\/li\u003e \u003cli\u003ePreserves color longevity by preventing metal-catalyzed color fading and tonal shifts, ideal for dyed or highlighted hair\u003c\/li\u003e \u003cli\u003eGentle cleansing that leaves hair feeling light, smooth, and easier to manage without over-drying the scalp\u003c\/li\u003e \u003cli\u003eDesigned for color-treated and chemically treated hair, compatible with the Metal Detox system for enhanced protection\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMassage a small amount into wet hair from scalp to ends and emulsify into a rich lather\u003c\/li\u003e \u003cli\u003eRinse thoroughly, and repeat if needed to remove buildup from hard water or exposure to chlorine\u003c\/li\u003e \u003cli\u003eFollow with the Metal Detox Mask or a conditioner to seal moisture and reinforce strength\u003c\/li\u003e \u003cli\u003eUse 1–2 times per week or as required by water quality and hair color maintenance needs\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose Metal Detox\u003c\/h2\u003e\n\u003cp\u003eThe Metal Detox line stands out for its targeted approach to mineral and metal removal, a common culprit behind color fading and fiber fatigue. This shampoo is especially beneficial if you:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eHave color-treated, highlighted, or chemically treated hair that you want to protect from metal-induced color loss\u003c\/li\u003e \u003cli\u003eLive in areas with hard water or frequently swim in chlorinated water, which can deposit metals into hair\u003c\/li\u003e \u003cli\u003eWant improved color retention and a more vibrant, long-lasting shade after salon services\u003c\/li\u003e \u003cli\u003eNeed a cleanser that clarifies mineral buildup while maintaining moisture and hair softness\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eCompared to traditional clarifying shampoos, Loreal Professionnel Metal Detox Shampoo focuses on metal removal without stripping essential moisture, helping to preserve the integrity of color-treated hair while preparing strands for subsequent treatments.\u003c\/p\u003e \u003ch2\u003eWho this is ideal for\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone with dyed or highlighted hair, color-treated blondes or brunettes, or anyone who spends time in hard water environments, pools, or frequent hair-related chemical services. It’s a practical addition to a color-care routine, offering a professional-grade approach to maintaining color brightness and hair resilience between salon visits.\u003c\/p\u003e \u003ch2\u003eClosing note\u003c\/h2\u003e\n\u003cp\u003eInvest in Loreal Professionnel Metal Detox Shampoo to protect color, reduce mineral buildup, and support healthier, more brilliant-looking hair between color appointments. Key selling points include targeted metal removal, color preservation, salon-quality performance at home, and compatibility with the broader Metal Detox system for comprehensive protection.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":55964854419787,"sku":"LOR158078","price":25.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1675268895-67849500.jpg?v=1763949713","url":"https:\/\/www.directbeauty.co.uk\/products\/loreal-professionnel-metal-detox-professional-shampoo-300ml","provider":"Direct Beauty","version":"1.0","type":"link"}