{"product_id":"loreal-professionnel-serie-expert-blondifier-gloss-shampoo-300ml","title":"L'Oreal Professionnel Serie Expert Blondifier Gloss Shampoo 300ml","description":"\u003cdiv\u003e\n\u003ch1\u003eL'Oreal Professionnel Serie Expert Blondifier Gloss Shampoo 300ml\u003c\/h1\u003e \u003cp\u003eExperience professional-grade care for blonde, highlighted, or bleached hair with the L'Oreal Professionnel Serie Expert Blondifier Gloss Shampoo. This 300 ml shampoo cleanses gently while illuminating blonde tones, delivering a glossy, radiant finish and helping to protect hair from dryness and dullness. Designed for daily use, it supports vibrant, healthy hair between salon visits and is suitable for natural, color-treated, or highlighted blondes alike.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances Blonde Tones: illuminates natural and color-treated blondes, reviving vibrancy and imparting a luminous, glossy finish.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSalon-Grade Care at Home: part of the Serie Expert line, offering professional results outside the salon for consistent blonding maintenance.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eGlossy, Shiny Finish: crafted to banish dullness and leave blonde strands looking polished and radiant.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eNourishing and Hydrating: a nourishing blend that helps keep hair moisturized, smooth, and soft after each wash.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSulfate-Free and Color-Safe: gentle cleansing that preserves natural oils and helps minimize color fading, suitable for daily use.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eIdeal for All Blonde Types: supports natural, highlighted, and bleached blondes with enhanced shine and health.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhat It Does For You\u003c\/h2\u003e\n\u003cp\u003eThis shampoo targets common blonde concerns like dryness and dullness after bleaching or color treatments. It cleanses without stripping, supports hydration, and strengthens the look of a glossy blonde. With regular use, hair feels softer, looks brighter, and maintains a healthier, more vibrant appearance between salon visits.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply to Wet Hair: Thoroughly wet hair with warm water and apply a small amount of shampoo to the scalp and lengths. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMassage and Lather: Gently massage into the scalp and work through the lengths to create a rich lather. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse Thoroughly: Rinse completely with warm water, ensuring all product is removed from the hair. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRepeat if Needed: If you wear styling products regularly or want a deeper cleanse, repeat the cleansing step. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFollow with Conditioner: For best results, use the Blondifier Gloss Conditioner or the matching conditioning treatment to amplify shine and hydration. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose L'Oreal Blondifier Gloss Shampoo\u003c\/h2\u003e\n\u003cp\u003eBlondifier Gloss Shampoo is precisely formulated for blonde hair to maintain vibrancy and minimize brassiness, all while delivering a luxurious shine. Its sulfate-free, color-safe formula cleanses without compromising essential oils, making it suitable for daily use on natural, highlighted, or bleached blondes. The professional-grade formulation from L'Oreal Professionnel Serie Expert brings salon-quality results at home, helping you extend the life of your color between visits while leaving hair feeling nourished and easy to manage.\u003c\/p\u003e \u003ch2\u003eClosing Message and Key Selling Points\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eClosing:\u003c\/strong\u003e Transform dull, lifeless blondes into radiant, healthy-looking tresses with Blondifier Gloss Shampoo. Key selling points: salon-grade shine at home, sulfate-free and color-safe cleansing, nourished and revitalized hair after every wash, suitable for all blonde types, daily-use formula, and a generous 300 ml bottle designed for long-lasting care.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":50712327160139,"sku":"LOR974382","price":15.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1717592035-87001900_e94b99b8-addf-482e-9837-71ed155c469c.jpg?v=1763950402","url":"https:\/\/www.directbeauty.co.uk\/products\/loreal-professionnel-serie-expert-blondifier-gloss-shampoo-300ml","provider":"Direct Beauty","version":"1.0","type":"link"}