{"product_id":"loreal-professionnel-serie-expert-curl-expression-intense-moisturising-cle","title":"Loreal Professionnel Serie Expert Curl Expression Intense Moisturising Cle...","description":"\u003cdiv\u003e\n\u003ch1\u003eLoreal Professionnel Serie Expert Curl Expression Intense Moisturising Cleansing Cream\u003c\/h1\u003e \u003cp\u003eExperience salon-grade care for curly hair with the Loreal Professionnel Serie Expert Curl Expression Intense Moisturising Cleansing Cream. This specialized cleanser is crafted to gently remove buildup while delivering deep hydration, helping curls stay defined, soft, and buoyant. Designed for textured hair types that crave moisture without weighing curls down, this cleansing cream sets a foundation of healthy hair that can hold shape from wash to style.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply moisturising cleansing action that removes impurities while preserving natural oils essential for curl definition\u003c\/li\u003e \u003cli\u003eCurly-hair specific formula aimed at reducing frizz and enhancing curl pattern for bouncier, more defined coils\u003c\/li\u003e \u003cli\u003eGentle cleansing with surfactants selected to cleanse without stripping the hair fiber, promoting long-lasting softness\u003c\/li\u003e \u003cli\u003eLightweight, non-greasy finish that leaves hair feeling nourished rather than weighted down\u003c\/li\u003e \u003cli\u003eVisibly improved manageability, easier detangling, and smoother application of subsequent conditioning products\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho is this product for\u003c\/h2\u003e\n\u003cp\u003eThis cleansing cream is ideal for those with curly, coily, or wavy hair who need a moisture boost while cleansing. It suits a range of curl patterns from loose waves to tight coils and works well for color-treated or chemically-curled hair needing extra hydration and curl support. Use as part of a consistent Curl Expression regimen to maximize definition, bounce, and comfort in styling.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly to prepare the hair shaft for cleansing\u003c\/li\u003e \u003cli\u003eApply a generous amount of the cleansing cream to scalp and lengths, then massage gently to create a rich, nourishing lather\u003c\/li\u003e \u003cli\u003eRinse completely and repeat if needed for a deeper cleanse, especially after heavy styling products or workouts\u003c\/li\u003e \u003cli\u003eFollow with the Curl Expression conditioner or styling products to seal in moisture and define curl shape\u003c\/li\u003e \u003cli\u003eUse as part of a routine that matches your wash frequency and styling goals, adjusting based on how your curls respond\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose this product\u003c\/h2\u003e\n\u003cp\u003eChoosing the Curl Expression Intense Moisturising Cleansing Cream means prioritizing moisture-rich cleansing tailored to curls. It supports a healthy curl pattern, reduces frizz, and improves manageability, making each wash an essential step toward softer, shinier, more defined curls. The formula is built for professional-grade results at home, helping you achieve consistent results without compromising your hair’s moisture balance.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing note — key selling points\u003c\/b\u003e: salon-grade Curl Expression technology designed for curl strength and definition; intense moisture that cleanses without over-drying; improves manageability and ease of styling; suitable for a wide range of curl types and lifestyles; supports a healthier, more vibrant curl appearance with regular use.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55964869361995,"sku":"LOR069209","price":16.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1718271392-77899500.jpg?v=1763949735","url":"https:\/\/www.directbeauty.co.uk\/products\/loreal-professionnel-serie-expert-curl-expression-intense-moisturising-cle","provider":"Direct Beauty","version":"1.0","type":"link"}