{"product_id":"loreal-professionnel-serie-expert-pro-longer-mask-250ml","title":"Loreal Professionnel Serie Expert Pro Longer Mask 250ml","description":"\u003cdiv\u003e\n\u003ch1\u003eLoreal Professionnel Serie Expert Pro Longer Mask 250ml — Length Renewal for Long Hair\u003c\/h1\u003e \u003cp\u003eDesigned for long hair that battles thin, split ends, the Pro Longer Mask from L’Oréal Professionnel Serie Expert delivers targeted care to renew lengths, reduce breakage, and restore a thicker appearance at the ends. It’s built with the brand’s Filler-A100 technology and amino acids to reinforce strands from mid-lengths to tips, making it an ideal treatment for anyone growing their hair longer or trying to revive lifeless ends after coloring or heat styling. This 250ml jar is the salon-grade size you’ll often see in professional settings and in stores. Arginine and Panthenol are included to support moisture and overall hair strength during longer wear of the style. The formula is perfumed with a sophisticated fragrance that combines floral and citrus notes with a warm, soft base. \u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eRenews lengths and reinforces the hair fiber to support longer, healthier-looking ends. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFiller-A100 technology plus amino acids work together to rebuild and strengthen from mid-lengths to tips. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eHelps reduce visible split ends and breakage, improving manageability and the appearance of length. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLightweight, rinse-off mask with nourishing conditioning agents for smoothness without weighing hair down. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFragrance profile combines floral, citrus and warm base notes through a dedicated parfum blend. \u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e \u003cp\u003eThe Pro Longer Mask carries a refined, salon-grade scent built from a complex fragrance blend. Expect a floral-citrus opening with a soft, enveloping base that leans toward warm musk and subtle vanilla-like warmth. The formula includes fragrance ingredients such as benzyl salicylate, linalool, limonene, hydroxycitronellal, citronellol and alpha-isomethyl ionone, which together create a sophisticated, long-lasting bouquet you’ll notice during and after application. This scent is designed to be present but not overpowering, making it suitable for daily use in professional or at‑home care routines. \u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eAfter shampooing, apply Pro Longer Mask to towel-dried hair, focusing on mid-lengths and ends. Gently distribute to ensure the ends receive the treatment. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLeave on briefly to allow the formula to penetrate and renew the lengths, then rinse thoroughly for soft, smooth ends. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFor best results, use 1–2 times per week or as needed for longer, more resilient hair. Follow with any preferred styling steps or leave-in products. \u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose Pro Longer\u003c\/h2\u003e \u003cp\u003eIf your goal is to grow long hair with healthier ends, Pro Longer is purpose-built for length retention and end care. The combination of Filler-A100 and amino acids strengthens the hair where it tends to become thin and brittle, helping you maintain length while reducing breakage. The formula also includes conditioning agents that deliver slip and manageability without weighing hair down, making it suitable for daily or frequent styling routines. The 250ml packaging offers salon-grade performance in a frequently stocked, easy-to-use format, and the included arginine and panthenol enhance moisture retention and strength—supporting overall hair health between salon visits.\u003c\/p\u003e \u003ch2\u003eClosing note — key selling points\u003c\/h2\u003e \u003cp\u003eExperience longer-looking, stronger hair with ends that feel renewed and resilient. Pro Longer is a targeted solution for long-haired individuals seeking visible length retention, reduced breakage, and a luxurious scent that remains refined from wash to style. Its science-backed blend, practical 250ml size, and user-friendly application make it a standout choice for maintaining healthy length without compromising on comfort or fragrance. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":57391972811083,"sku":"LOR976072","price":20.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1677845813-17344900_f7b98ce3-dd15-4f6c-aa95-177f1f530957.jpg?v=1779310344","url":"https:\/\/www.directbeauty.co.uk\/products\/loreal-professionnel-serie-expert-pro-longer-mask-250ml","provider":"Direct Beauty","version":"1.0","type":"link"}