{"product_id":"mac-prep-prime-24-hour-extend-eye-base-12ml","title":"Mac Prep + Prime 24-Hour Extend Eye Base 12ml","description":"\u003cdiv\u003e\n\u003ch1\u003eMac Prep + Prime 24-Hour Extend Eye Base 12ml\u003c\/h1\u003e \u003cp\u003eMeet the Mac Prep + Prime 24-Hour Extend Eye Base in a sleek 12ml tube—a featherweight eyelid primer designed to create a flawless canvas for makeup that lasts. This eye base smooths the lid, helps your shadows stay truer and brighter, and delivers a crisp, crease-resistant base that works seamlessly with powder, cream, and gel formulas. The fragrance-free formula keeps eye comfort in mind, so you can wear it all day without irritation.\u003c\/p\u003e \u003ch2\u003eWhat it is\u003c\/h2\u003e\n\u003cp\u003eA dedicated eyelid primer that anchors pigment, smooths texture, and extends wear for eye makeup from day to night. Its neutral nude tone brightens the lid and creates an even surface, helping colors appear more vibrant while reducing settling into fine lines.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eUp to 24-hour wear: helps eye makeup stay put from morning to night with reduced fading and creasing.\u003c\/li\u003e \u003cli\u003eBrightening nude base: evens skin tone on the lid and boosts color payoff for shadows and liners.\u003c\/li\u003e \u003cli\u003eLightweight, invisible finish: blends seamlessly and dries down to a barely-there veil that won’t alter true shadow colors.\u003c\/li\u003e \u003cli\u003eFragrance-free formula: gentle on sensitive eyes and contact-lens wearers for comfortable all-day use.\u003c\/li\u003e \u003cli\u003eVersatile compatibility: proven to work well with powder, cream, and gel eye products for reliable base performance.\u003c\/li\u003e \u003cli\u003eTravel-friendly packaging: 12ml tube is easy to carry and precise to dispense for mess-free application.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eApply a pea-sized amount to the lid and blend from lash line to crease with your fingertip or a brush until even.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cul\u003e \u003cli\u003eAllow 15–30 seconds to set before applying eyeshadow for best grip and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cul\u003e \u003cli\u003eLayer shadows or liners as desired—the base helps pigments appear truer and last longer without caking.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cul\u003e \u003cli\u003eFor extra longevity, lightly dust a translucent powder over the lid after applying makeup.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cul\u003e \u003cli\u003eTo remove, use your regular makeup remover or cleansing method to wipe away the base and shadows cleanly.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose\u003c\/h2\u003e\n\u003cp\u003eThis eye base stands out by delivering a true long-wear experience without sacrificing surface texture or comfort. The universal nude tone brightens lids and provides a smooth, even foundation that enhances pigment adhesion—so shadows look fresh and stay vibrant across the day. Its fragrance-free formula makes it a reliable option for sensitive eyes and contact-lens wearers, while the compact 12ml size fits neatly into a travel makeup bag or daily routine. When paired with MAC eyeshadows, it offers optimized color payoff and crease control, helping you achieve professional-looking results with less effort.\u003c\/p\u003e \u003ch2\u003eClosing message\u003c\/h2\u003e\n\u003cp\u003eElevate your eye makeup routine with MAC Prep + Prime 24-Hour Extend Eye Base 12ml. Key selling points: long-lasting wear that resists fading, brightness and evenness on the lid, fragrance-free comfort, and broad compatibility with both powder and cream formulas—delivering crisp color that stays put from day to night. A smart, travel-friendly primer that keeps eyeshadows looking fresh, vibrant, and true to tone.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MAC Cosmetics","offers":[{"title":"Default Title","offer_id":55964534505803,"sku":"PAR000722","price":30.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1632542783-49758700.jpg?v=1763949175","url":"https:\/\/www.directbeauty.co.uk\/products\/mac-prep-prime-24-hour-extend-eye-base-12ml","provider":"Direct Beauty","version":"1.0","type":"link"}