{"product_id":"mac-retro-matte-lipstick-701-all-fired-up","title":"Mac Retro Matte Lipstick - 701 All Fired Up","description":"\u003cdiv\u003e\n\u003ch1\u003eMAC Retro Matte Lipstick - 701 All Fired Up\u003c\/h1\u003e\n\u003cp\u003eMake a bold, statement lip with MAC Retro Matte Lipstick in shade 701 All Fired Up. This iconic hot pink hue with cool blue undertones delivers a punchy, vibrant color that instantly elevates your look. The Retro Matte formula is renowned for its striking color payoff and velvety matte finish that stays put through meals, drinks, and daily wear. The traditional bullet shape provides a precise application for crisp edges and a defined lip line, giving you editorial-ready results with minimal effort. This shade flatters a wide range of skin tones, from fair to deep, making it a versatile staple in any makeup bag.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIntense color payoff with a bold hot pink that reads vibrant from day to night.\u003c\/li\u003e\n\u003cli\u003eClassic Retro Matte finish for a velvety, non-glossy look that remains striking throughout wear.\u003c\/li\u003e\n\u003cli\u003eSmooth, creamy glide when applied, easy to layer for added intensity without skipping or caking.\u003c\/li\u003e\n\u003cli\u003eLong-lasting color that resists minor smudges and maintains shape through everyday activities.\u003c\/li\u003e\n\u003cli\u003ePrecise bullet tip and traditional shape enable clean, defined lips with or without a liner.\u003c\/li\u003e\n\u003cli\u003eFlattering across a wide range of skin tones; pairs beautifully with neutral or cool-toned makeup.\u003c\/li\u003e\n\u003cli\u003eIconic MAC branding and durable packaging designed to protect the color and stay-sharp edge.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose All Fired Up\u003c\/h2\u003e\n\u003cp\u003eAll Fired Up isn’t just a shade—it’s a fearless statement that elevates both casual and glam looks. The bold pink reads beautifully under natural daylight and camera flash, making it a favorite for everyday confidence and bold evening styles alike. The formula’s matte finish provides a modern, high-fashion appearance that remains color-true from morning meetings to nightlife. As a MAC product, you benefit from established pigment integrity, consistent application, and enduring color physics that makeup lovers trust for reliable performance across different lighting conditions and skin tones.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrep lips by gently exfoliating and applying a light layer of lip balm; allow hydration to set before applying color.\u003c\/li\u003e \u003cli\u003eOutline or define lips with a matching lip liner to create crisp edges and prevent feathering for all-day wear.\u003c\/li\u003e \u003cli\u003eApply All Fired Up directly from the bullet or with a lip brush, starting at the center and moving outward for even coverage.\u003c\/li\u003e \u003cli\u003eApply a second coat to intensify the color payoff; let it set briefly to maximize staying power.\u003c\/li\u003e \u003cli\u003eBlot with a tissue and reapply a final layer for a longer-lasting, saturated finish.\u003c\/li\u003e \u003cli\u003eFor precise edges, clean up with concealer around the lip line using a small, flat brush to achieve a sharp, editorial look.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing note:\u003c\/b\u003e All Fired Up delivers a fearless pop of color, iconic Retro Matte texture, and the prestige of a MAC shade—ideal for lip lovers who want a standout color that performs from desk to dinner. Key selling points: bold color payoff, long-wearing matte finish, precise application, versatile styling from casual to evening wear, and the trusted MAC heritage.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MAC Cosmetics","offers":[{"title":"Default Title","offer_id":55964437053771,"sku":"B218503","price":28.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1661864739-98713800.jpg?v=1763949011","url":"https:\/\/www.directbeauty.co.uk\/products\/mac-retro-matte-lipstick-701-all-fired-up","provider":"Direct Beauty","version":"1.0","type":"link"}