{"product_id":"maison-francis-kurkdjian-724-70ml-edp-spray","title":"Maison Francis Kurkdjian 724 70ml EDP Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eMaison Francis Kurkdjian 724 70ml EDP Spray\u003c\/h1\u003e \u003cp\u003eMaison Francis Kurkdjian 724 is a luminous, clean, and beautifully modern unisex fragrance inspired by the vibrant rhythm of the city. This EDP blends airy aldehydes with delicate florals and soft musks to create a refined, skin-like scent that feels bright, uplifting, and quietly luxurious. Housed in a 70ml bottle, it delivers premium niche craftsmanship in a perfect everyday size—easy to carry, easy to wear, and easy to layer with your existing fragrances.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eLuxurious unisex Eau De Parfum\u003c\/b\u003e with a clean, bright, and modern character designed to suit any wardrobe.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003e\u003cb\u003eAiry musky-floral composition\u003c\/b\u003e that remains effortless across all seasons and daily wear contexts.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003e\u003cb\u003eSoft, elegant, long-lasting freshness\u003c\/b\u003e ideal for work, casual settings, and daytime outings.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003e\u003cb\u003eMasterful craftsmanship\u003c\/b\u003e by Francis Kurkdjian, delivering premium niche quality in a refined scent profile.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003e\u003cb\u003e70ml bottle\u003c\/b\u003e offers a premium, portable size perfect for gifting, collecting, or everyday use.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eTop Notes:\u003c\/b\u003e Sparkling aldehydes and fresh Italian bergamot create a luminous, airy, ultra-clean opening. This initial brightness gives a modern, refreshing lift that instantly reads as polished and confident.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHeart Notes:\u003c\/b\u003e Orange blossom with jasmine and white floral nuances forms a smooth, soft, and delicately elegant floral heart. The bouquet projects sophistication with effortless poise, evoking a clean, feminine-leaning brightness that remains distinctly unisex in wear.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBase Notes:\u003c\/b\u003e Warm musks, sandalwood, and light woody-amber accents craft a comforting, skin-like to slightly resinous base. The finish feels intimate and lasting, with minimal aging on the skin that enhances the fragrance’s clean, Minimalist vibe.\u003c\/p\u003e \u003cp\u003eFor a more vivid sense of its character, imagine a breeze over a sunlit city street: crisp aldehydes kiss zesty bergamot at the outset, soft florals unfold into a poised, wearable bouquet, and a whisper of musk and sandalwood settles in to linger closely to the skin. The result is a fragrance that feels both contemporary and timeless, ideal for everyday elegance.\u003c\/p\u003e \u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eSpray onto pulse points such as the wrists, neck, and behind the ears for best diffusion and sillage.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eApply to clean, dry skin to maximize radiance and longevity of the scent’s clean, musky-floral structure.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eAvoid rubbing the wrists together after application to preserve the integrity of the aldehydic opening and the soft, skin-like dry-down.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eReapply lightly throughout the day if you desire an extra lift of airy freshness without overpowering the surrounding environment.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Buy\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eUnisex appeal\u003c\/b\u003e that resonates with both men and women who seek a clean, bright, and modern fragrance.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003e\u003cb\u003eEveryday sophistication\u003c\/b\u003e with soft musky depth and refined floral elegance that works from desk to dinner.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003e\u003cb\u003ePremium niche quality\u003c\/b\u003e offering refined simplicity, lasting power, and a luxurious skin-like feel.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003e\u003cb\u003eVersatility\u003c\/b\u003e for work, casual outings, and daytime wear across all seasons, with an easy-to-layer character.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003e\u003cb\u003eTravel-friendly and gift-ready\u003c\/b\u003e at 70ml—an ideal size for gifting, collecting, or maintaining a signature scent.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eChoose 724 to complement a modern wardrobe with a fragrance that is bright, approachable, and comfortingly familiar. It’s a scent that feels polished without shouting, and it quietly elevates your daily routine with a touch of luxury.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing notes:\u003c\/b\u003e This fragrance stands out for its transparent yet lasting sillage, its harmonious blend of aldehydic freshness and white floral softness, and its skin-like dry-down that remains clean and refined all day. The 724 experience is ideal for anyone who values a contemporary fragrance that is effortlessly luxurious, seasonless, and confidently unisex. Embrace a scent that moves with you—clean, radiant, and quietly sophisticated.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Maison Francis Kurkdjian","offers":[{"title":"Default Title","offer_id":55965553033547,"sku":"MAI613610","price":232.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1763759848-69311400.jpg?v=1763951049","url":"https:\/\/www.directbeauty.co.uk\/products\/maison-francis-kurkdjian-724-70ml-edp-spray","provider":"Direct Beauty","version":"1.0","type":"link"}