{"product_id":"matrix-biolage-forte-therapie-strengthening-shampoo-250ml","title":"Matrix Biolage Forte Therapie Strengthening Shampoo 250ml","description":"\u003cdiv\u003e\n\u003ch1\u003eMatrix Biolage Forte Therapie Strengthening Shampoo 250ml\u003c\/h1\u003e\n\u003cp\u003eBiolage Forte Therapie Strengthening Shampoo is engineered to target weakened, damaged hair at the source. This high-performance cleanser combines the precision of science with the vitality of nature to reconstruct the hair fiber, boost resilience against future breakage, and smooth the hair cuticle for a healthier, more manageable look and feel. The formula cleanses without stripping essential moisture, leaving you with hair that looks stronger, shinier, and more resistant to daily styling stress.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eForté Therapie complex blends strengthening actives with botanical ingredients to rebuild damaged hair fibers from within.\u003c\/li\u003e \u003cli\u003eGentle cleansing action that removes buildup while preserving moisture and elasticity for softer, smoother strands.\u003c\/li\u003e \u003cli\u003eTargets weakened areas along the hair shaft to reduce breakage and improve overall hair resilience over time.\u003c\/li\u003e \u003cli\u003eHelps restore manageability, making detangling easier and styling more predictable.\u003c\/li\u003e \u003cli\u003eSuitable for daily or routine use as part of a balanced hair care regimen; compatible with complementary Biolage Forte Therapie products for a complete repair system.\u003c\/li\u003e \u003cli\u003eDermatologically mindful formula designed to work across various hair types seeking strengthened, healthier-looking hair.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e\n\u003cp\u003eFragrance is airy and refreshing with a refined balance of citrus and floral underpinnings. Top notes blend crisp bergamot and grapefruit with a hint of green apple for an uplifting opening. The heart unfurls with delicate jasmine, freesia, and lily, delivering a light, modern bouquet. A soft, warm base of sandalwood, musk, and amber lends a subtle, lasting finish that leaves hair smelling clean and polished after each wash.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eWet hair thoroughly to activate the cleansing lather and prepare the hair shaft for repair.\u003c\/li\u003e \u003cli\u003eApply a small, dime-sized amount to the scalp and work through the lengths of the hair, concentrating on the mid-lengths and ends.\u003c\/li\u003e \u003cli\u003eMassage gently for 1–2 minutes to help boost circulation and encourage even distribution of the strengthening actives.\u003c\/li\u003e \u003cli\u003eRinse thoroughly with lukewarm water, ensuring no residue remains on the scalp or strands.\u003c\/li\u003e \u003cli\u003eFollow with Biolage Forte Therapie Conditioner or Mask for deeper reconstruction and enhanced smoothing, if desired.\u003c\/li\u003e \u003cli\u003eUse 2–3 times per week or as part of your regular hair care routine to maintain strength and reduce breakage over time.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose Matrix Biolage Forte Therapie Strengthening Shampoo\u003c\/h2\u003e\n\u003cp\u003eYou should choose this shampoo if your hair feels fragile, prone to snagging, or breaks easily after styling. The Forte Therapie approach is designed to address weakened hair from the inside out, rebuilding elasticity and reinforcing the cuticle to help you achieve longer-lasting strength between washes. The formula emphasizes a thoughtful balance of cleansing power and conditioning support, so your hair looks healthier, feels smoother, and handles daily texture and heat styling with more confidence. Its botanical influences and science-backed strengthening concept make it a practical, salon-grade option for those seeking real, lasting improvements in hair integrity without sacrificing manageability or softness. This product also integrates seamlessly with the rest of the Biolage Forte Therapie family, offering a cohesive repair routine for continued results over time.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing message with key selling points:\u003c\/b\u003e A scientifically crafted strengthening shampoo that reconstructs damaged hair fibers, reduces future breakage, and leaves hair smoother and more resilient. Beautiful fragrance, easy integration into your current routine, and a professional-quality formula you can trust every time you wash.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":55964348711243,"sku":"ZZMATRIX48042","price":12.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1678971296-14462900.jpg?v=1763948858","url":"https:\/\/www.directbeauty.co.uk\/products\/matrix-biolage-forte-therapie-strengthening-shampoo-250ml","provider":"Direct Beauty","version":"1.0","type":"link"}