{"product_id":"matrix-biolage-smoothproof-serum-89ml","title":"Matrix Biolage Smoothproof Serum 89ml","description":"\u003cdiv\u003e\n\u003ch1\u003eMatrix Biolage Smoothproof Serum 89ml\u003c\/h1\u003e \u003cp\u003eAchieve salon-smooth hair with Matrix Biolage Smoothproof Serum. This lightweight, silicone-based smoothing serum is designed to tame frizz, reduce flyaways, and create a polished finish from root to tip. Formulated to withstand humidity and heat styling, it leaves hair looking sleek, shiny, and healthy without weighing it down. The 89ml bottle is ideal for daily use at home or on the go, delivering consistent results strand after strand.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eSilky smoothing serum that tames frizz and flyaways for a controlled, sleek look\u003c\/li\u003e \u003cli\u003eLightweight, non-greasy formula that won’t weigh hair down or leave a sticky residue\u003c\/li\u003e \u003cli\u003eHumidity-resistant finish helps maintain smoothness in challenging weather\u003c\/li\u003e \u003cli\u003eProvides light heat protection during styling with blow dryers, curling irons, or straighteners\u003c\/li\u003e \u003cli\u003eEnhances shine and enhances natural texture for a healthy, polished appearance\u003c\/li\u003e \u003cli\u003eDetangling benefits improve manageability and reduce styling time\u003c\/li\u003e \u003cli\u003eColor-safe option suitable for color-treated hair\u003c\/li\u003e \u003cli\u003eConvenient 89 ml bottle designed for easy application and travel friendliness\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use Matrix Biolage Smoothproof Serum\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eOn damp hair, dispense 1–2 pumps into the palm and rub between hands to warm the formula\u003c\/li\u003e \u003cli\u003eDistribute evenly through mid-lengths to ends, using a comb or fingers to ensure full coverage\u003c\/li\u003e \u003cli\u003eProceed with styling (blow-dry, flat-iron, or curl) for a smooth, frizz-free result\u003c\/li\u003e \u003cli\u003eFor extra frizz control, apply a small amount to dry hair as a finishing touch focusing on flyaways\u003c\/li\u003e \u003cli\u003eAvoid applying directly to the scalp to prevent buildup or greasiness\u003c\/li\u003e \u003cli\u003eAdjust the amount used based on hair length and thickness to maintain natural movement\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho is this product ideal for?\u003c\/h2\u003e \u003cp\u003ePerfect for anyone dealing with frizz, humidity-induced puffiness, or unruly hair that battles moisture. It’s particularly beneficial for color-treated hair seeking a protective, smoothing layer without heaviness. Suitable for all hair types, from fine to thick, and for those who style with heat tools regularly.\u003c\/p\u003e \u003ch2\u003eWhy choose Matrix Biolage Smoothproof Serum?\u003c\/h2\u003e \u003cp\u003eThis serum combines a smoothing, lightweight texture with practical styling benefits. It softens cuticles, minimizes frizz, and adds a healthy shine without weighing hair down, making it easier to achieve a polished look quickly. The formula is designed to work in humid conditions and during heat styling, helping you maintain smoother strands for longer between washes. Its thoughtful application guidance makes it versatile for both daily routines and more specialized styling sessions, providing reliable results from wash to finish.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing message \u0026amp; key selling points:\u003c\/b\u003e A reliable, salon-grade smoothing solution that delivers frizz control, humidity resistance, and enhanced manageability in a single drop, designed for everyday use and travel-friendly care. The 89 ml bottle ensures you have enough product for consistent results across weeks of styling, while its lightweight formula keeps hair feeling natural and vibrant.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":55963303575883,"sku":"B25052","price":17.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1503214845-32364300.jpg?v=1763947472","url":"https:\/\/www.directbeauty.co.uk\/products\/matrix-biolage-smoothproof-serum-89ml","provider":"Direct Beauty","version":"1.0","type":"link"}