{"product_id":"matte-eye-shadow-1-4g-chronic","title":"Matte Eye Shadow 1.4G - (Chronic)","description":"\u003cdiv\u003e\n\u003ch1\u003eUrban Decay Matte Eye Shadow 1.4G - Chronic\u003c\/h1\u003e \u003cp\u003eUrban Decay Matt Eyeshadows are sexy, sophisticated, and never dull. The collection spans from blendable earth tones to vibrant bursts of color, and the Chronic shade is a staple neutral matte designed for effortless versatility. This pigment-rich formula delivers an ultrasoft texture that glides on with minimal effort, thanks to a low-binder composition that maximizes payoff while staying smooth and never chalky. The classic Urban Decay subway token is dressed up with a gunmetal finish, making Chronic easy to spot in your palette and a little more special in your makeup ritual.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003ePigment-rich matte formula with an ultrasoft texture for a luxurious, seamless look\u003c\/li\u003e \u003cli\u003eLow binder content yields amazing color payoff without chalkiness\u003c\/li\u003e \u003cli\u003eBuildable coverage—from a soft wash to full pigment intensity\u003c\/li\u003e \u003cli\u003eVersatile neutral shade suitable for lids, crease work, or as a liner\u003c\/li\u003e \u003cli\u003eLong-wearing, color-true result that remains consistent across wears\u003c\/li\u003e \u003cli\u003eExcellent blendability and easy layering with other Urban Decay shadows\u003c\/li\u003e \u003cli\u003eDistinctive packaging: gunmetal-finished subway token edition for quick identification\u003c\/li\u003e \u003cli\u003eNet weight: 1.4 g \/ 0.05 oz, compact and travel-friendly\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003ePrep lids with your favorite eye primer to create a smooth base and help Chronic adhere for longer wear\u003c\/li\u003e \u003cli\u003eUse a dense shader brush to pack color onto the lid for maximum payoff in a single swipe\u003c\/li\u003e \u003cli\u003eBuff and blend with a clean fluffy brush to soften edges and create a natural gradient\u003c\/li\u003e \u003cli\u003eLayer gradually to build intensity—from a subtle daytime look to a richer, deeper effect\u003c\/li\u003e \u003cli\u003eApply along the crease to define the eye shape, or use Chronic as a matte liner for definition\u003c\/li\u003e \u003cli\u003ePair with other UD mattes or mix with a touch of shimmer shadows for dimension\u003c\/li\u003e \u003cli\u003eSet with a setting spray or a light dusting of translucent powder to extend wear\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Chronic Matte Eye Shadow\u003c\/h2\u003e \u003cp\u003eChronic stands out as a reliable, versatile staple in any makeup kit. Its pigment-rich, ultrasoft matte formula delivers rich payoff without chalkiness, making it easy to create precise looks or soft everyday beauty. The shade itself is a versatile neutral that complements a wide range of skin tones and eye colors, helping you craft everything from clean daytime looks to refined, smoky evenings. The distinctive gunmetal token packaging not only adds a touch of urban edge but also helps Chronic stand apart from other UD shadows in your collection. If you want a durable, easy-to-blend matte that delivers professional-quality results with minimal effort, Chronic is an excellent choice.\u003c\/p\u003e \u003cp\u003eWhether you’re building a minimalist everyday aesthetic or elevating your eye game with a controlled, shaded effect, Chronic provides dependable pigment, texture, and range in a compact, travel-friendly format that stays true from morning coffee to evening plans.\u003c\/p\u003e \u003cp\u003eClosing note: embrace a timeless matte that works across looks, with a pigment-rich payoff, effortless blending, and iconic packaging that makes Chronic feel special every time you reach for it.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuildable, non-chalky color that lasts through the day\u003c\/li\u003e \u003cli\u003eUltra-soft texture for smooth, mistake-free blending\u003c\/li\u003e \u003cli\u003eVersatile neutral shade that suits all eye colors and skin tones\u003c\/li\u003e \u003cli\u003eIconic gunmetal subway token packaging for easy identification\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Urban Decay","offers":[{"title":"Default Title","offer_id":55963175584075,"sku":"UD436850","price":176.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1329356643-94630800.jpg?v=1763947315","url":"https:\/\/www.directbeauty.co.uk\/products\/matte-eye-shadow-1-4g-chronic","provider":"Direct Beauty","version":"1.0","type":"link"}