{"product_id":"maurer-wirtz-4711-floral-collection-lilac-100ml-edc-spray","title":"Maurer \u0026 Wirtz 4711 Floral Collection Lilac 100ml EDC Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eMaurer \u0026amp; Wirtz 4711 Floral Collection Lilac 100ml EDC Spray\u003c\/h1\u003e \u003cp\u003eDiscover a modern, feminine refresh with the Maurer \u0026amp; Wirtz 4711 Floral Collection Lilac Eau de Cologne. This 100 ml bottle embodies the delicate beauty of lilac blossoms while weaving in crisp citrus and green facets for a scent that feels light, uplifting, and perfectly wearable for daily wear or special occasions. Born from the iconic 4711 heritage, Lilac offers a contemporary twist that’s airy enough for spring and summer, yet refined enough for year-round elegance. The versatile, gentle projection makes it ideal for those who prefer a scent that speaks softly yet leaves a memorable clean impression.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eDelicate lilac-forward bouquet with a soft, powdery sweetness balanced by fresh green and citrus undertones.\u003c\/li\u003e \u003cli\u003eRefreshing citrus opening that brightens the senses and enhances daily wear without overpowering.\u003c\/li\u003e \u003cli\u003eLight and elegant Eau de Cologne concentration, designed for subtle sillage and comfortable all-day wear.\u003c\/li\u003e \u003cli\u003eLong-lasting freshness that remains true to its airy character, making reapplication minimal yet optional.\u003c\/li\u003e \u003cli\u003eVersatile for virtually any occasion—work, weekends, or evenings—plus a season-spanning appeal for spring and summer.\u003c\/li\u003e \u003cli\u003eChic, heritage-inspired packaging that reflects 4711’s legendary legacy with a modern, collectible feel.\u003c\/li\u003e \u003cli\u003eIdeal gift option due to its refined scent profile and elegant presentation, suitable for fragrance enthusiasts and newcomers alike.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cb\u003eTop Notes:\u003c\/b\u003e Sparkling bergamot, lemon zest, light green accords, and a touch of petitgrain that sparkles on contact and prepares the palate for the lilac heart.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eHeart Notes:\u003c\/b\u003e Distinct lilac bloom at center stage, accompanied by iris, violet leaves, lily of the valley (muguet), and delicate jasmine—creating a fresh, feminine, floral bouquet.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBase Notes:\u003c\/b\u003e Soft white musk grounded by subtle cedarwood, with a whisper of amber and a warm tonka bean echo to keep the fragrance comforting and gently lasting.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eApply to clean skin to create a fresh canvas for the fragrance to develop on your skin.\u003c\/li\u003e \u003cli\u003eSpray from a comfortable distance (about 6–8 inches) onto pulse points such as wrists, neck, behind the ears, and inner elbows to optimize diffusion.\u003c\/li\u003e \u003cli\u003eStart with one spritz for a light aura; two spritzes can be used for a slightly more pronounced presence without overpowering.\u003c\/li\u003e \u003cli\u003eReapply as desired to refresh your scent throughout the day, especially after outdoor activities or warmer weather.\u003c\/li\u003e \u003cli\u003eFor enhanced longevity, consider layering with matching 4711 Floral Collection Lilac body lotion or shower gel, if available in the line.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Maurer \u0026amp; Wirtz 4711 Floral Collection Lilac\u003c\/h2\u003e\n\u003cp\u003eThis Lilac fragrance embodies a careful balance of freshness and floral warmth, offering a modern interpretation of a timeless classic. The lilac note provides a soft, feminine scent you can wear daily without dominating conversations, while the citrus and green openings keep the composition bright and uplifting. It’s crafted for individuals who want a versatile, elegantly understated fragrance that transitions from office to evening with ease. The 100 ml bottle is designed for practical daily use and travel-friendly convenience, while the chic packaging nods to 4711’s storied legacy and makes it a stylish addition to any vanity. Layering options allow you to tailor the scent to seasonal moods or personal preferences, ensuring you get the most from your fragrance investment.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing message\u003c\/b\u003e: Embrace a refined, airy bouquet that feels timeless yet contemporary. Key selling points: a lilac-forward floral that stays gentle on the skin, refreshing citrus opening, versatile all-year appeal, a heritage-rich brand with elegant presentation, and a practical 100 ml size perfect for gifting or expanding your fragrance wardrobe.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"4711","offers":[{"title":"Default Title","offer_id":55964226289995,"sku":"MUEFCLF0310002","price":17.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1649505926-05330500.jpg?v=1763948710","url":"https:\/\/www.directbeauty.co.uk\/products\/maurer-wirtz-4711-floral-collection-lilac-100ml-edc-spray","provider":"Direct Beauty","version":"1.0","type":"link"}