{"product_id":"max-factor-2000-calorie-waterproof-volume-mascara-9ml-black","title":"Max Factor 2000 Calorie Waterproof Volume Mascara 9ml - Black","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor 2000 Calorie Waterproof Volume Mascara – Black\u003c\/h1\u003e \u003cp\u003eMeet Max Factor 2000 Calorie Waterproof Volume Mascara in Black, a powerhouse mascara designed to give you dramatic volume that lasts from morning to night. In a portable 9ml tube, it delivers bold, open-eyed lashes with a waterproof, smudge-proof formula that stands up to sweat, humidity, and tears. Built for everyday wear or special occasions, this mascara combines a precise brush, jet-black pigment, and a lightweight feel to lift and define every lash without weighing them down. It’s also fragrance-free, making it ideal for sensitive eyes and contact lens wearers who want comfort alongside high-impact impact.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eIntense Volume\u003c\/b\u003e Instantly amplifies lashes, delivering up to 300% more volume than bare lashes with a buildable formula and precision brush designed to coat from root to tip without clumping.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eWaterproof and Long-Lasting\u003c\/b\u003e Resists sweat, humidity, and tears so you can rely on your lashes from morning through evening events or workouts.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eSmudge-Proof and Flake-Free\u003c\/b\u003e Formulation stays put all day, keeping your eye makeup looking fresh and clean without annoying smudges or flakes.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003ePrecision Brush\u003c\/b\u003e Engineered to evenly coat each lash from base to tip for maximum impact with minimal clumping and a defined lash line.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eHypoallergenic\u003c\/b\u003e Gentle on sensitive eyes and suitable for contact lens wearers, reducing irritation and ensuring comfortable all-day wear.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eRich Jet-Black Pigment\u003c\/b\u003e Deep, true-black color enhances lash definition and makes eyes appear bigger and more awake.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eLightweight Formula\u003c\/b\u003e Volumizes without weighing lashes down, delivering a dramatic look that still feels comfortable.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eFragrance-Free\u003c\/b\u003e Ideal for sensitive users who prefer unscented beauty products, reducing the risk of irritation around the eye area.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eTravel-Ready Size\u003c\/b\u003e Convenient 9ml tube that fits easily into your makeup bag for on-the-go touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli style=\"margin-bottom:32px;\"\u003eBegin with clean, dry lashes to ensure maximum adhesion and avoid any clumping.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:32px;\"\u003ePosition the brush at the base of your lashes and gently wiggle the wand back and forth while sweeping upward to coat from root to tip.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:32px;\"\u003eLayer in additional coats for more volume, allowing each coat to set briefly to maintain a clump-free finish.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:32px;\"\u003eUse the tip of the brush to precisely coat lower lashes and corner lashes for added definition.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:32px;\"\u003eLet the mascara dry completely before applying other eye makeup to prevent transfer or smudges.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:32px;\"\u003eTo remove, use a waterproof eye makeup remover for gentle, effective cleansing without tugging at delicate skin.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Max Factor 2000 Calorie Waterproof Volume Mascara – Black\u003c\/h2\u003e \u003cp\u003eThis mascara is engineered for performance-focused wearers who demand dramatic volume that lasts. The waterproof formula keeps lashes bold through heat, sweat, and tears, while its smudge-proof, flake-free finish ensures a clean look all day. The hypoallergenic, fragrance-free composition is friendly to sensitive eyes and contact lens wearers, and the precision brush makes application effortless with minimal clumping. Plus, the rich jet-black pigment intensifies your gaze, giving you a wide-eyed look that reads as confident and polished in any lighting.\u003c\/p\u003e \u003ch2\u003eClosing Message with Key Selling Points\u003c\/h2\u003e \u003cp\u003eWhen you want lashes that make a statement and stay flawless from early morning meetings to late-night festivities, this mascara is your reliable go-to. Key selling points: dramatic volume up to 300% without weighing lashes down, durable waterproof protection against sweat and humidity, smudge-proof and flake-free wear, fragrance-free and hypoallergenic comfort for sensitive eyes, and a precise brush that delivers even, clump-free coverage with bold, jet-black pigment.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":51678859002187,"sku":"R24499","price":11.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1646389651-38866400_84b673ae-7cd7-426c-8440-602a7dd62d37.jpg?v=1763951511","url":"https:\/\/www.directbeauty.co.uk\/products\/max-factor-2000-calorie-waterproof-volume-mascara-9ml-black","provider":"Direct Beauty","version":"1.0","type":"link"}