{"product_id":"max-factor-colour-elixir-velvet-matte-lipstick-4g-65-raisin","title":"Max Factor Colour Elixir Velvet Matte Lipstick 4g - 65 Raisin","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Colour Elixir Velvet Matte Lipstick 4g – 65 Raisin\u003c\/h1\u003e \u003cp\u003eStep into bold sophistication with Max Factor Colour Elixir Velvet Matte Lipstick in Raisin. This deep raisin shade delivers a rich, statement-making color wrapped in a luxurious velvet matte finish. The formula balances high-impact pigment with a creamy texture, ensuring comfortable wear that feels non-drying from morning to night. Ideal for both everyday elegance and evening glamour, Raisin elevates any makeup look with refined depth and modern appeal.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eVelvet Matte Finish: A sophisticated, non-shiny matte that enhances the lips with a plush, comfortable texture for all-day wear.\u003c\/li\u003e \u003cli\u003eRaisin Shade: A deep, alluring raisin color that adds depth and drama, flattering a wide range of skin tones.\u003c\/li\u003e \u003cli\u003eIntense Color Payoff: Rich pigment in a single swipe for even, vibrant coverage that minimizes the need for frequent touch-ups.\u003c\/li\u003e \u003cli\u003eHydrating Formula: Infused with moisturizing ingredients to keep lips soft, smooth, and comfortable without dryness or flaking.\u003c\/li\u003e \u003cli\u003eLong-Wearing: Up to 8 hours of color retention with a durable matte finish that stays put through daily activities.\u003c\/li\u003e \u003cli\u003eCreamy Texture: A creamy, glide-on feel that delivers a flawless application without dragging or skipping.\u003c\/li\u003e \u003cli\u003eBuildable Coverage: Layer to adjust intensity from subtle to bold; pairs beautifully with lip liners for precise edges.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003ePrepare Lips: Start with clean, exfoliated lips. Apply a light lip balm or primer if you prefer an ultra-smooth base.\u003c\/li\u003e \u003cli\u003eApply: Glide the lipstick from the center of the lips outward for even color distribution and a seamless fill.\u003c\/li\u003e \u003cli\u003eDefine: For a more defined look, outline lips with a lip liner that matches Raisin before applying color.\u003c\/li\u003e \u003cli\u003eBuild: Add additional layers to reach your desired intensity, allowing each layer to set briefly for a uniform finish.\u003c\/li\u003e \u003cli\u003eRefresh: Reapply as needed throughout the day, especially after meals or beverages, to maintain vibrancy and depth.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Lipstick\u003c\/h2\u003e\n\u003cp\u003eRaisin from the Colour Elixir Velvet Matte line is more than a shade—it’s a versatile mood changer. The velvet matte finish brings a contemporary, refined edge to both minimalist and dramatic looks, while the hydrating base ensures comfort that lasts. The color payoff is bold yet wearable, making it a reliable choice for workdays, dates, and evening events alike. The creamy glide means quick, precise application, and the formula’s buildable nature lets you tailor the intensity without sacrificing smoothness. Whether you’re pairing with a soft eye for daytime chic or with a smoky eye for after-dark glamour, Raisin adapts to your style with ease and confidence.\u003c\/p\u003e \u003ch2\u003eWho Is This For\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone seeking a rich, deep matte lip that remains comfortable throughout wear. Perfect for professionals needing a polished lip, makeup enthusiasts chasing a dramatic look, or anyone wanting a long-lasting color that won’t dry out the lips. The universal raisin tone suits a broad spectrum of skin tones and eye makeup styles, from neutral to bold.\u003c\/p\u003e \u003ch2\u003eClosing\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e Up to 8 hours of color with a velvet-matte finish; hydrating yet bold pigment; creamy, easy glide for precise application; buildable coverage for day-to-night looks; flattering deep raisin shade that pairs with any makeup palette; reliable wear that remains comfortable from morning to night.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":55965348757835,"sku":"MAX927506","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1726116077-95507800.jpg?v=1763950630","url":"https:\/\/www.directbeauty.co.uk\/products\/max-factor-colour-elixir-velvet-matte-lipstick-4g-65-raisin","provider":"Direct Beauty","version":"1.0","type":"link"}