{"product_id":"max-factor-false-lash-effect-13-1ml","title":"Max Factor False Lash Effect 13.1ml","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor False Lash Effect Mascara — 13.1ml\u003c\/h1\u003e \u003cp\u003eDiscover a true game-changer for lash drama with Max Factor False Lash Effect Mascara. Designed to mimic the look of lash extensions, this mascara wraps every lash in a smooth, flexible film that lengthens, thickens, and separates without clumping. The result is a voluminous, fluttery lash line that reads bold from every angle while staying comfortable from morning coffee to late-night gigs. At 13.1 ml, it’s the perfect balance of performance and portability for daily wear or travel touch-ups.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eImpactful lift and volume\u003c\/b\u003e—a buildable formula that thickens lashes from root to tip for a wide-eyed, dramatic look without needing falsies.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eIngenious brush design\u003c\/b\u003e—a carefully engineered wand that catches even shorter lashes and coats each strand evenly for smooth separation and curled definition.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eClump-free finish\u003c\/b\u003e—flexible polymers help lashes stay plump and separated, eliminating those dreaded spidery clumps during layering.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLong-wear comfort\u003c\/b\u003e—designed to resist typical smudging and flaking so your lash drama stays intact all day without feeling heavy on the lids.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEasy removal\u003c\/b\u003e—crafted to come away cleanly with standard makeup remover at night, reducing tugging and lash irritation.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEveryday versatility\u003c\/b\u003e—works beautifully for daytime finesse or layered for a high-impact evening look, and pairs well with other eye makeup for depth and contrast.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStart with clean, dry lashes and hold the wand horizontally at the lash line.\u003c\/li\u003e\n\u003cli\u003eWiggle the brush gently at the roots to lift and thicken, then sweep upward to coat each lash from root to tip.\u003c\/li\u003e\n\u003cli\u003eBuild desired intensity by applying additional coats, allowing a brief moment for a light tack between layers to prevent clumping.\u003c\/li\u003e\n\u003cli\u003eFor a wider-eyed effect, focus on extending the outer corners and separating lashes with a light back-and-forth motion.\u003c\/li\u003e\n\u003cli\u003eFinish with a quick comb-through using a clean spoolie if any minor clumps appear during layering.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Mascara\u003c\/h2\u003e\n\u003cp\u003eMax Factor False Lash Effect Mascara delivers a powerful false-lash illusion without the time, cost, or commitment of falsies. The formula is designed for buildability, so you choose your level of drama—from a subtle enhancement to a showroom-ready lash line. The packaging provides a comfortable grip and a wand that reaches into inner corners without smudging, making it ideal for daily routines, quick shoots, or long days. It’s a reliable, high-performance option from a legacy brand known for creating makeup that translates well in photos, on stage, and in everyday life.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing\u003c\/b\u003e — Key selling points: dramatic lash lift with clump-free layering, long-lasting wear that holds through daily activities, easy removal at night, portable 13.1 ml size, and a standout brush that delivers precise, separated definition for every eye shape.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":55964399010123,"sku":"E114027","price":10.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1620131388-12656600.jpg?v=1763948950","url":"https:\/\/www.directbeauty.co.uk\/products\/max-factor-false-lash-effect-13-1ml","provider":"Direct Beauty","version":"1.0","type":"link"}