{"product_id":"max-factor-false-lash-effect-volume-and-thickening-mascara-13ml-02-black-brown","title":"Max Factor False Lash Effect Volume And Thickening Mascara 13ml - 02 Black\/Brown","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor False Lash Effect Volume \u0026amp; Thickening Mascara 13ml – 02 Black\/Brown\u003c\/h1\u003e \u003cp\u003eExperience the iconic False Lash Effect with a softer, everyday twist. This mascara delivers dramatic volume and thickening while preserving a natural finish that brightens the eyes without the heaviness of extensions. The rich black-brown shade adds definition and depth, making lashes look fuller from every angle. A high-performance formula combined with an oversized brush coats every lash for a wide-eyed effect that lasts from morning to night.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFalse Lash Effect: Creates the appearance of dramatically fuller, thicker lashes.\u003c\/li\u003e\n\u003cli\u003eNatural Black\/Brown Shade: Softer, everyday definition that suits light to medium lashes and daytime looks.\u003c\/li\u003e\n\u003cli\u003eOversized Brush: Wide, plush bristles coat each lash from base to tip for even, clump-free separation.\u003c\/li\u003e\n\u003cli\u003eLong-Lasting Wear: Formulation stays put throughout the day with minimal smudging or flaking.\u003c\/li\u003e\n\u003cli\u003eBuildable Formula: Layer on more coats for added drama without heaviness.\u003c\/li\u003e\n\u003cli\u003eSuitable for All Eye Types: Gentle, ophthalmologist-tested formula that is safe for contact lens wearers and sensitive eyes.\u003c\/li\u003e\n\u003cli\u003eGenerous 13ml Size: Convenient to keep at home or on the go with lasting value.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrepare Your Lashes: Start with clean, dry lashes; curl if desired for extra lift.\u003c\/li\u003e\n\u003cli\u003eApply the Mascara: Place the oversized brush at the base of lashes and wiggle upward to coat from root to tip.\u003c\/li\u003e\n\u003cli\u003eBuild the Volume: Apply additional layers while the formula is still wet to intensify thickness.\u003c\/li\u003e\n\u003cli\u003eDefine Lower Lashes: Use the tip of the brush to lightly coat lower lashes for a complete look.\u003c\/li\u003e\n\u003cli\u003eRemove Gently: Use a gentle eye makeup remover to soften the formula and lift away without tugging.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Max Factor False Lash Effect Mascara\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eInstant Lash Transformation: Delivers bold volume and thickness without the effort of lash extensions.\u003c\/li\u003e\n\u003cli\u003eNatural, Everyday Finish: The black\/brown shade provides definition that reads soft and wearable.\u003c\/li\u003e\n\u003cli\u003eClump-Free Performance: The oversized brush enhances separation for a salon-worthy look.\u003c\/li\u003e\n\u003cli\u003eAll-Day Confidence: Formulation resists smudging and flaking from wake-up to bedtime.\u003c\/li\u003e\n\u003cli\u003eEye-Friendly Formula: Suitable for contact lens wearers and sensitive eyes, with a gentle, safe composition.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing note:\u003c\/b\u003e Max Factor False Lash Effect Mascara is your go-to for dramatic, voluminous lashes with a soft, natural touch. It’s built to perform across everyday routines and evening events alike, offering standout definition, long wear, and easy removal in one sleek tube. Key selling points: bold but natural-looking volume, effortless application with an oversized brush, comfortable all-day wear, and exceptional value in a 13ml bottle.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":53616225747275,"sku":"E225257858","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1629946312-41936500.jpg?v=1760755697","url":"https:\/\/www.directbeauty.co.uk\/products\/max-factor-false-lash-effect-volume-and-thickening-mascara-13ml-02-black-brown","provider":"Direct Beauty","version":"1.0","type":"link"}