{"product_id":"max-factor-lipstick-colour-elixir-gold-case-170-sienna-scarlet","title":"Max Factor Lipstick Colour Elixir (Gold Case)  - 170 Sienna Scarlet","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Lipstick Colour Elixir (Gold Case) – 170 Sienna Scarlet\u003c\/h1\u003e \u003cp\u003eDiscover a luxurious, hydrating lipstick that delivers bold color with a luminous finish. Max Factor Colour Elixir in the iconic Gold Case pairs premium styling with modern comfort, making it a staple for everyday wear or special occasions. The shade 170 Sienna Scarlet is a warm, vibrant red with a hint of tawny undertone, designed to flatter a wide range of skin tones and elevate any makeup look.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRich, high-pigment color that delivers dramatic impact in a single swipe\u003c\/li\u003e\n\u003cli\u003eCreamy, comfortable texture that glides on smoothly without dragging or pulling\u003c\/li\u003e\n\u003cli\u003eLuminous satin-gloss finish adds a healthy, eye-catching glow to lips\u003c\/li\u003e\n\u003cli\u003eLong-wearing formula that remains visible through meals and drinks with minimal transfer\u003c\/li\u003e\n\u003cli\u003eElegant gold-tone case with a premium, tactile feel that looks and travels well\u003c\/li\u003e\n\u003cli\u003eShade 170 Sienna Scarlet complements warm undertones and pairs beautifully with neutral eye looks\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eShade Spotlight: 170 Sienna Scarlet\u003c\/h2\u003e\n\u003cp\u003eSienna Scarlet is a versatile red with warm, earthy undertones that bring depth and sophistication to any complexion. It creates a classic red lip with contemporary warmth, making it ideal for daytime elegance or evening glamour. This shade is especially flattering on olive to deeper skin tones and adds a confident pop of color to lighter complexions.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply lip balm first to prep lips and ensure a smooth, even base for color. The balm should be absorbed before applying Colour Elixir.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eOutline your lips with a matching lip liner to define the edge and help prevent feathering for a cleaner, longer-lasting result.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eStart at the center of the upper lip and sweep outward toward each corner, then fill in the lower lip for full, even coverage.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFor more intensity, layer the lipstick once more, allowing the color to set briefly between applications.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eTip: for precise edges, use a lip brush or a steady hand with the lipstick bullet, especially around the cupid’s bow.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFinish with a light dab of lip balm or a clear gloss in the center of the lips if you want added dimension and shine.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Lipstick\u003c\/h2\u003e\n\u003cp\u003eMax Factor Colour Elixir in Gold Case combines color prowess with everyday practicality. The creamy, comfortable formula delivers standout shade payoff without drying lips, while the satin-gloss finish brings a contemporary radiance that complements both minimal and dramatic makeup looks. The luxurious gold case not only looks elegant on your vanity but also feels premium in hand, making it a confidence-boosting addition to your routine. The shade 170 Sienna Scarlet offers a versatile red with warm undertones that flatters many skin tones and transitions seamlessly from day to night.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing note — key selling points:\u003c\/b\u003e premium gold case packaging, rich one-swipe color payoff in a warm red shade, hydrating formula with lasting comfort, versatile shade suitable for multiple undertones, and a luminous finish that elevates both casual and polished looks. Elevate your lips with Max Factor Colour Elixir and enjoy a confident, color-rich result that lasts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":53615278326091,"sku":"MAX915749","price":7.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1709117068-63557000_e070f5b0-50a2-4acb-b0ff-b2380a4ad6a4.jpg?v=1763950243","url":"https:\/\/www.directbeauty.co.uk\/products\/max-factor-lipstick-colour-elixir-gold-case-170-sienna-scarlet","provider":"Direct Beauty","version":"1.0","type":"link"}