{"product_id":"max-factor-masterpiece-waterproof-mascara-001-black","title":"Max Factor Masterpiece Waterproof Mascara - 001 Black","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Masterpiece Waterproof Mascara – 001 Black\u003c\/h1\u003e \u003cp\u003eDefine, size up, and lock in your lash look with Max Factor Masterpiece Waterproof Mascara in 001 Black. Designed for a dramatic, eye-catching finish that lasts from morning errands to after-hours events, this mascara combines high-density pigment with a precision brush to deliver bold definition without clumps. The waterproof formula stands up to humidity, sweat, and tears, so your lashes stay defined and smudge-free all day.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eWaterproof formula that resists water, humidity, and tears for smudge-proof, long-lasting wear.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eiFX Brush Technology — precision bristle arrangement that separates, coats, and enhances each lash for a clump-free, wide-awake look.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eIntense black pigment delivers deep, dramatic definition for standout lashes.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eVolumizing and lengthening action that lifts lashes without weighing them down, creating a fuller, more elongated effect.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFlake-free wear that stays in place from first application until you remove it with a makeup remover.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBuildable coverage — layer coats to move from natural elegance to bold, newspaper-worthy drama without clumping.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDermatologist- and ophthalmologist-tested, safe for sensitive eyes and contact lens wearers.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSleek, compact packaging designed for on-the-go touch-ups and easy storage in a makeup bag.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFragrance-free formula, making it comfortable for sensitive eyes and those who prefer a fragrance-free beauty routine.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eWaterproof mascara removal with standard waterproof makeup removers to protect lash health during cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Product\u003c\/h2\u003e \u003cp\u003eIf you need lashes that stay flawless through workouts, rainy commutes, or emotional moments, this mascara delivers reliable waterproof performance without sacrificing comfort. The iFX brush ensures every lash is coated evenly, producing a natural-to-dramatic look with minimal effort. The buildable formula means you can tailor the intensity from day-to-night, while sensitive-eye friendly testing and a fragrance-free formula reduce irritation risk. For those who want lasting definition, all-day wear, and a touch of drama without heavy effort, this mascara is a standout choice.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eStart with clean, dry lashes for optimal adhesion and wear.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003ePosition the wand at the base of your lashes and gently wiggle as you move upward to coat each lash evenly.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eApply additional coats while the mascara is still wet to boost volume and length; allow a brief pause between coats for better separation.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eUse the tip of the wand to define and separate hard-to-reach lashes in the inner and outer corners.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFor lower lashes, hold the wand vertically and lightly sweep through.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLet the mascara dry completely to form a waterproof seal, then remove with a waterproof makeup remover to protect lash health.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eClosing Message\u003c\/h2\u003e \u003cp\u003eMax Factor Masterpiece Waterproof Mascara in 001 Black offers defined, voluminous lashes that endure regardless of weather or activity. Key selling points: reliable waterproof wear, precise iFX application, buildable intensity, sensitive-eye friendly formulation, and a refined, travel-friendly package. Choose it for professional-looking lashes that stay perfect from morning to night, with a comfortable, fragrance-free experience.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":50712545296715,"sku":"V164864","price":13.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1737156962-71976900.jpg?v=1760754594","url":"https:\/\/www.directbeauty.co.uk\/products\/max-factor-masterpiece-waterproof-mascara-001-black","provider":"Direct Beauty","version":"1.0","type":"link"}