{"product_id":"max-factor-x-false-lash-epic-mascara-black","title":"Max Factor X False Lash Epic Mascara - Black","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor X False Lash Epic Mascara - Black\u003c\/h1\u003e \u003cp\u003eExperience a dramatic, false-lash effect with Max Factor X False Lash Epic Mascara. This mascara is designed to deliver length, volume, and definition with a single stroke, thanks to its buildable formula and a precision brush. Perfect for creating bold, eye-opening looks whether you’re heading to work or prepping for evening plans.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEpic brush coats lashes from root to tip for an instantly dramatic, false-lash look\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBuildable formula lets you go from natural daywear to full-on evening drama without clumps\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong-wear, smudge-resistant formula that holds its curl through the day\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIntense black pigment for deep lash definition that makes eyes pop\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSeparation and definition keep lashes looking airy rather than spider-webby\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEasy removal with a standard makeup remover without tugging or flaking\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Mascara\u003c\/h2\u003e\n\u003cp\u003eMax Factor X False Lash Epic Mascara stands out by pairing a purpose-built brush with a buildable formula that delivers a dramatic, edge-to-edge lash line. The result is a true false-lash appearance that reads as voluminous length and definition without the heaviness or clumps. The rich black pigment provides depth for daytime or evening looks, while the formula stays comfortable from morning to night. This mascara is ideal for anyone who wants instant lash drama, reliable wear, and easy removal at the end of the day.\u003c\/p\u003e \u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cp\u003eAnyone seeking bold lashes—whether you prefer a natural enhancement or a striking, cinema-level effect.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrep lashes by curling them to lift the lid and create a better canvas for product\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWiggle the brush at the base of the lashes to deposit product and lift from root to tip\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply a light second coat to add volume and length, focusing on the center and outer corners\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightly comb through to separate lashes and remove any clumps; build more as desired\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFinish with a thorough but gentle removal at night using your regular makeup remover\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eClosing\u003c\/h2\u003e\n\u003cp\u003eIn short, Max Factor X False Lash Epic Mascara delivers stage-ready lash drama with a single, user-friendly formula. Key selling points: dramatic length and volume, precise, separation-focused brush, buildable formula for customizable looks, long-wear with easy removal, rich black pigment that defines eyes with depth and intensity.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":55964082078027,"sku":"B117283","price":9.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1668518787-46494000.jpg?v=1763948529","url":"https:\/\/www.directbeauty.co.uk\/products\/max-factor-x-false-lash-epic-mascara-black","provider":"Direct Beauty","version":"1.0","type":"link"}