{"product_id":"maybelline-color-tattoo-24hr-eyeshadow-87-mauve-crush","title":"Maybelline Color Tattoo 24Hr Eyeshadow - 87 Mauve Crush","description":"\u003cdiv\u003e\n\u003ch1\u003eMaybelline Color Tattoo 24Hr Eyeshadow - Mauve Crush (87)\u003c\/h1\u003e \u003cp\u003eIntroducing the Maybelline Color Tattoo 24Hr Eyeshadow in Mauve Crush, shade 87. This is a high-impact cream-gel shadow that glides on with billowing color and dries down to a budge-proof, long-lasting finish. Designed for busy mornings and all-day events, Mauve Crush stays put—from desk to dinner—without creasing or fading. The shade is a cool-toned mauve that flatters a wide range of skin tones and eye colors, offering versatile wear for day looks and subtle evenings alike.\u003c\/p\u003e \u003ch2\u003eWhy choose Mauve Crush\u003c\/h2\u003e \u003cp\u003eMauve Crush stands out for its balance of pigment and wearable tone. The gel-cream texture delivers immediate, rich color in a single swipe, yet blends so smoothly you can soften edges for a naturally diffused look. Its 24Hr wear claim means you can rely on staying power in heat, humidity, and active days without checking the mirror. Used solo, it provides a soft mauve wash; layered with powder shadows, it creates depth for smokier effects. If you prefer low-maintenance makeup, this shade acts as a convenient, ready-to-wear base that harmonizes with a spectrum of eye looks.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eLong-wearing color with up to 24 hours of staying power\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eWaterproof, crease-resistant formula that holds up in heat and humidity\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eGel-to-cream texture glides on smoothly and blends easily\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eHighly pigmented mauve shade for immediate impact in a single swipe\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eCan be worn alone or layered under powder shadows for depth and dimension\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eDries to a comfortable finish without flaking or drying out the lid\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eApply Mauve Crush directly to the lid with your fingertip or a synthetic brush for quick, even coverage\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eLayer in thin coats to build intensity; allow each layer to set briefly for better longevity\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eFor a base that enhances other shadows, lightly blend along the crease and upper lid before applying powder shadows\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eTo intensify the look, dampen your brush or use a damp applicator and press onto the lid\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eFinish with your preferred powder shadow or wear solo for a soft mauve wash with all-day wear\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho this is ideal for\u003c\/h2\u003e \u003cp\u003eThis Maybelline Color Tattoo shade is perfect for anyone seeking a low-maintenance, long-wear eye makeup solution. It’s ideal for beginners who want an effortless, one-step eyeshadow, professionals who need reliable color through a full workday, and makeup lovers who enjoy layering textures for depth. The mauve-toned hue complements cool and neutral skin tones, making it versatile for daily wear, office environments, and evening outings alike.\u003c\/p\u003e \u003ch2\u003eWhy you should choose\u003c\/h2\u003e \u003cp\u003eChoosing Mauve Crush means investing in a reliable, drugstore favorite that delivers professional-looking results without a complicated routine. The 24Hr wear formula reduces touch-ups, while the rich mauve pigment provides immediate payoff—no patchy spots or uneven color. Its dual usability as a solo shade and as a base for powder shadows makes it a practical addition to any makeup kit, offering both speed and versatility for a range of looks from natural to glam.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing notes and selling points:\u003c\/strong\u003e - Durable, long-wearing color that stays true from morning to night. - The cool mauve tone flatters most eye colors and skin undertones. - Convenient one-step application that doubles as a base for more complex eye looks. - Budget-friendly, easy-to-replace option that delivers salon-like depth with minimal effort.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Maybelline","offers":[{"title":"Default Title","offer_id":50712411439435,"sku":"E40551","price":22.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1620100887-79547100.jpg?v=1760747188","url":"https:\/\/www.directbeauty.co.uk\/products\/maybelline-color-tattoo-24hr-eyeshadow-87-mauve-crush","provider":"Direct Beauty","version":"1.0","type":"link"}