{"product_id":"maybelline-superstay-24-matte-ink-lipstick-05-loyalist","title":"Maybelline Superstay 24 Matte Ink Lipstick - 05 Loyalist","description":"\u003cdiv\u003e\n\u003ch1\u003eMaybelline Superstay 24 Matte Ink Lipstick - 05 Loyalist\u003c\/h1\u003e \u003cp\u003eMeet Maybelline Superstay 24 Matte Ink Lipstick in the iconic shade 05 Loyalist — a bold, long-wearing lip color that delivers a precise, high-coverage matte finish without frequent touch-ups. Designed for real-life wear, Loyalist blends a versatile rosy pink nude with balanced undertones that flatter a wide range of skin tones, from light to deeper complexions. The innovative wand creates clean edges and smooth application, helping you achieve a polished lip look from desk to dinner.\u003c\/p\u003e \u003cp\u003eWith up to 24 hours of color payoff, this liquid lipstick stays put through meals, drinks, and everyday activity, while the matte formula dries down to a comfortable, non-greasy finish. It's a practical choice for anyone seeking dependable color that looks sophisticated in person and on camera, making it ideal for workdays, events, or nights out.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 24-hour wear with high-intensity pigment for bold, consistent color from morning to night.\u003c\/li\u003e\n\u003cli\u003eTransfer-resistant and kiss-proof formula designed to stay put through meals and drinks.\u003c\/li\u003e\n\u003cli\u003eFlexible, precise wand for clean edges and easy full-coverage application.\u003c\/li\u003e\n\u003cli\u003eVelvety matte finish that dries quickly and feels comfortable without a chalky feel.\u003c\/li\u003e\n\u003cli\u003eFade-resistant color that maintains depth and vibrancy across wear.\u003c\/li\u003e\n\u003cli\u003eFull-coverage pigmentation suitable for neutral or statement lip looks.\u003c\/li\u003e\n\u003cli\u003eEasy removal with standard makeup remover when you want to switch shades.\u003c\/li\u003e\n\u003cli\u003eAccessible, drugstore price point with salon-like color payoff.\u003c\/li\u003e\n\u003cli\u003eTravel-friendly packaging that’s great for touch-ups on the go.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrep lips: Gently exfoliate and apply a thin layer of lip balm; blot to remove excess moisture for a smooth canvas.\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003eOutline edges: Use a lip liner close to Loyalist to define the lip shape and prevent feathering.\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003eFirst coat: Begin at the center and glide outward for even coverage; allow about 60 seconds to set.\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003eSecond coat: Apply a second layer for deeper color and full-opacity; avoid pressing lips together until fully dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003eClean edges and touch-ups: If needed, refine edges with a cotton swab; reapply only to dry, prepped lips for best results.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose This Lipstick\u003c\/h2\u003e\n\u003cp\u003eMaybelline Superstay 24 Matte Ink Lipstick in 05 Loyalist stands out for reliability and everyday versatility. The shade Loyalist is a contemporary rosy nude that pairs effortlessly with both natural makeup and bold eye looks, making it a practical staple in any makeup routine. The formula offers long-lasting color without excessive drying, allowing you to maintain a polished lip throughout the day. The precise wand and high-coverage pigment help you achieve a clean, professional finish with minimal effort, while the transfer-resistant properties reduce the need for constant reapplication. For those seeking a cost-effective option that doesn’t compromise on pigment intensity or staying power, Loyalist delivers consistent performance at a drugstore-friendly price.\u003c\/p\u003e \u003cp\u003eIdeal for: people who want a dependable matte lip color for work, events, or daily life; anyone who values a shade that complements many outfits and makeup looks; those who prefer a low-maintenance lip product that reduces touch-ups without sacrificing impact.\u003c\/p\u003e \u003cp\u003eCompared to lighter or more neutral browns and pinks, Loyalist provides a balanced rosy-rose nude that enhances natural lip color and creates a flattering contrast with both cool and warm skin tones. Its modern, everyday appeal makes it a practical choice for users who want a single lip shade that transitions from casual to formal settings with ease.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing note:\u003c\/b\u003e Elevate your lip game with a shade that delivers reliable pigment, long wear, and everyday versatility. Key selling points: up-to-24-hour color, transfer-resistant matte finish, versatile rosy-nude shade that suits a broad range of skin tones, and travel-friendly packaging for on-the-go touch-ups. Loyalist is a smart, budget-friendly addition to any makeup collection that doesn’t compromise on impact or durability.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Maybelline","offers":[{"title":"Default Title","offer_id":55964485681483,"sku":"E531513436","price":16.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1660739755-36916400.jpg?v=1763949093","url":"https:\/\/www.directbeauty.co.uk\/products\/maybelline-superstay-24-matte-ink-lipstick-05-loyalist","provider":"Direct Beauty","version":"1.0","type":"link"}