{"product_id":"maybelline-superstay-24-matte-ink-lipstick-5ml-115-founder","title":"Maybelline Superstay 24 Matte Ink Lipstick 5ml - 115 Founder","description":"\u003cdiv\u003e\n\u003ch1\u003eMaybelline SuperStay 24 Matte Ink Lipstick 5ml - Shade 115 Founder\u003c\/h1\u003e \u003cp\u003eMeet Founder, a warm nude-rose shade from Maybelline’s iconic SuperStay 24 Matte Ink collection. This liquid lipstick delivers bold, long-lasting color with a velvety matte finish that stays put through your day—from meetings to coffee runs and dinner dates. The color dries down to a transfer-resistant film that remains comfortable on lips without cracking or feathering, making it a reliable everyday essential and a staple for evening looks.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLong-wear color with up to 24 hours of staying power in a transfer-resistant matte finish.\u003c\/li\u003e\n\u003cli\u003ePrecision applicator designed for controlled application, easy lip lining, and quick color coverage.\u003c\/li\u003e\n\u003cli\u003eTransfer-proof formula resists smudging through normal daily activities, including light snacking and beverages.\u003c\/li\u003e\n\u003cli\u003eComfortable matte texture that feels lightweight on lips and doesn’t dry out over time.\u003c\/li\u003e\n\u003cli\u003eShade 115 Founder is a flattering warm nude-rose that complements a wide range of skin tones for everyday wear or glam looks.\u003c\/li\u003e\n\u003cli\u003eEasy removal with a standard makeup remover or oil-based cleanser; gentle on lips without excessive tugging.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrep lips with a gentle exfoliator and a hydrating balm; allow balm to absorb before applying color.\u003c\/li\u003e\n\u003cli\u003eUse the precision applicator to line the lips for defined edges, then fill in from center outward for even coverage.\u003c\/li\u003e\n\u003cli\u003eApply a thin first layer and let it set for a few seconds before assessing coverage; layer if you want more intensity.\u003c\/li\u003e\n\u003cli\u003eFor longer wear, avoid oil-heavy foods immediately after application and reapply a thin second layer as needed.\u003c\/li\u003e\n\u003cli\u003eFor removal, use an oil-based makeup remover or cleanser to melt the color away cleanly.\u003c\/li\u003e\n\u003cli\u003eStore capped tightly; keep away from extreme heat to preserve formula and shade integrity.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Maybelline SuperStay 24 Matte Ink Lipstick 115 Founder\u003c\/h2\u003e\n\u003cp\u003eFounder offers a reliable, high-impact matte lip color without sacrificing comfort. The formula blends rich pigment with a flexible film that resists transfer while remaining breathable on lips. The shade 115 Founder complements warm undertones and pairs beautifully with both neutral and bold eye looks, making it a versatile addition to your makeup kit. As a drugstore favorite, it delivers professional-quality payoff, consistent wear, and an easy, portable application that fits seamlessly into busy lifestyles.\u003c\/p\u003e \u003cp\u003eThis lipstick is ideal for anyone seeking a bold, long-lasting lip that doesn’t require constant reapplication. It’s especially suitable for professionals, students, and makeup lovers who want a dependable color that holds up from morning meetings to evening events, with a modern matte finish that remains comfortable all day.\u003c\/p\u003e \u003ch2\u003eWho Is This Ideal For?\u003c\/h2\u003e\n\u003cp\u003eAnyone desiring a high-impact matte lip color that lasts through meals and daily activities; perfect for those who value ease of use, precise application, and a shade that flatters a broad range of skin tones. Great for coordinating with a wide spectrum of outfits and makeup looks, from casual to couture.\u003c\/p\u003e \u003ch2\u003eClosing — Key Selling Points\u003c\/h2\u003e\n\u003cp\u003eLong-lasting, transfer-resistant color in a comfortable matte formula. Universally flattering warm nude-rose shade that suits many skin tones. Precise, user-friendly applicator for easy DIY lip artistry. Travel-friendly 5 ml size for touch-ups on the go. A dependable, affordable lipstick that delivers bold color with minimal fuss.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Maybelline","offers":[{"title":"Default Title","offer_id":55964485714251,"sku":"E531513412","price":16.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1661430078-23462600.jpg?v=1763949094","url":"https:\/\/www.directbeauty.co.uk\/products\/maybelline-superstay-24-matte-ink-lipstick-5ml-115-founder","provider":"Direct Beauty","version":"1.0","type":"link"}