{"product_id":"maybelline-superstay-24h-lip-color-250-sugar-plum","title":"Maybelline Superstay 24H Lip Color - 250 Sugar Plum","description":"\u003cdiv\u003e\n\u003ch1\u003eMaybelline Superstay 24H Lip Color - 250 Sugar Plum\u003c\/h1\u003e \u003cp\u003eMeet a lava-hot, long-lasting lip color that stays put from desk to dinner without drying out. Maybelline Superstay 24H Lip Color in 250 Sugar Plum delivers a richly pigmented plum shade that flatters a wide range of skin tones, paired with a conditioning balm that locks in moisture for all-day comfort. This dual-step system gives you bold, transfer-proof color plus a glossy finish, so your lips look polished from morning meetings to midnight moments.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e24-Hour Wear: Long-lasting, transfer-proof color that remains vibrant through meals, drinks, and busy schedules.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRich Plum Shade: 250 Sugar Plum offers a sophisticated, flattering pop of color with universal appeal.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDual-Step Application: A liquid color base paired with a conditioning balm for peak performance and hydration.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eNon-Drying Formula: Hydrating ingredients help keep lips comfortable and nourished all day.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSmudge-Proof and Transfer-Proof: Ideal for busy days, events, and social occasions without color loss.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eHigh-Impact Pigmentation: Rich, full coverage in a single swipe for instant impact.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eGlossy Finish: Conditioning balm boosts shine and enhances the color payoff.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCompact, Travel-Friendly Design: Easy to carry for on-the-go touch-ups anywhere.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eShade Spotlight: Sugar Plum\u003c\/h2\u003e \u003cp\u003eSugar Plum is a versatile plum with deep, radiant undertones that complement both warm and cool skin tones. It reads as a luxurious, statement-making hue for evening events and a polished, professional pop for daytime wear. Paired with the balm’s sheen, Sugar Plum never looks flat or dull, ensuring your lips remain the focal point of your look without constant reapplication.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003ePrepare Your Lips: Start with clean, dry lips. Exfoliate gently if needed for a smooth base.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eApply the Liquid Color: Use the applicator to swipe the liquid color evenly across your lips.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLet It Set: Wait 1–2 minutes to allow the color to dry and set without pressing your lips together.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLock It In with the Balm: Once the color is dry, apply the conditioning balm to seal in moisture and add shine.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eTouch-Up as Needed: Reapply the balm throughout the day to maintain hydration and gloss.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRemove at Day’s End: Use an oil-based makeup remover to gently cleanse your lips.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Maybelline Superstay 24H Lip Color - 250 Sugar Plum\u003c\/h2\u003e \u003cp\u003eChoose a lip color that respects your schedule and your lips. This lip color delivers industrial-strength staying power without the compromise of comfort. The combination of a high-pigment color base and a hydrating balm means you get striking plum coverage that remains soft to the touch, not stiff or flaky. Sugar Plum is a universally flattering shade that can anchor a bold evening look or elevate a simple daytime outfit with a refined pop of color. By design, this product minimizes constant touch-ups, helping you stay focused on what matters while still looking impeccably polished.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWhat makes it stand out\u003c\/b\u003e:\n- 24-hour, transfer-proof wear that keeps your look intact from morning coffee to late-night celebrations\n- A nourishing balm that combats dryness and maintains lip comfort throughout the day\n- A sophisticated plum shade that pairs beautifully with neutrals, darks, and metallics\n- A dual-step system that simplifies application while maximizing pigment and shine\n- A compact, travel-friendly format ideal for on-the-go touch-ups\u003c\/p\u003e \u003cp\u003eExperience the confidence of vibrant, kiss-proof color that endures. Maybelline Superstay 24H Lip Color in Sugar Plum is designed for real life—whether you’re powering through meetings, mingling at events, or enjoying a night out. The result is bold lips that stay true, comfortable, and glossy, no matter the occasion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing note\u003c\/b\u003e: Upgrade your lip game with a shade that lasts, a balm that cares, and a formula you can trust. Sugar Plum is the chic, versatile choice for everyday drama or evening allure—delivering standout color without the constant touch-ups.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Maybelline","offers":[{"title":"Default Title","offer_id":53615254372683,"sku":"B72972","price":17.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1658150298-77253000.jpg?v=1760736775","url":"https:\/\/www.directbeauty.co.uk\/products\/maybelline-superstay-24h-lip-color-250-sugar-plum","provider":"Direct Beauty","version":"1.0","type":"link"}